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An idea for the head: beyond the «keratin treatments», a filler effect for straight and non-frizzy hair

Keratin. A term perhaps too often overused. Protein present in our body, including hair, guarantees elasticity, strength and strength to the shaft. Physiologically, over time, it tends to decrease, often leaving the porous, dry, frizzy hair. How to intervene? There are many solutions on the market, but the confusion about it still reigns supreme.

“There is still a lot of confusion on the subject – he explains Tommaso Incamicia, hairstylist and owner of My Place Hair Studio in Milan -. And this is because of those treatments, which arrived from South America about ten years ago, called “keratin” only because they promised very straight hair, almost too much to look natural. In reality there was little or no keratin. In fact, keratin does not change the structure of the hair ».

The treatment filler to break down dry and frizzy hair

«In my salon we use Nanokeratin, an Israeli product based on a nano-system with a biomimicry that makes that frizzy and dry hair is rearranged and learn to imitate healthy hair. The treatment fills the empty spaces in the fiber that denote an empty and porous hair by acting as a filler. The serum in fact goes to reconstruct and recompact the hair. This does not mean that it regenerates the material of the hair, but that it slips into the breaks and imitates the latter so that the hair appears healthier and more beautiful ».

No intervention on the matter of the hair

“This product does not have the strength to change the material of the hair, but it just creates a kind of coat. Obviously, the more it is washed, the more the hair returns to being as before. It is not a chemical process that intervenes on the material of the hair, but a process of superimposition ».

Its pluses

«Fights frizz and facilitates drying at home because the times are halved. It also serves to make the hair become shinier, more compact, more hydrated. In addition, this patina that is created around the hair waterproofs them, so as to have an effect against humidity, both in winter and in summer, creating a sort of screen. It is a true aesthetic beauty treatment for the hair ».

Execution:

«Depending on how it is performed, various results can be obtained. The strongest is the one used to smooth because the plate. The treatment includes: shampoo with acid pH that opens the scales, hair drying, application of this cream on the base, length and ends. Then comb off the excess and leave it on for half an hour to an abundant hour. At that point, rinse, making sure to leave a little product on the hair and dry very well with the hairdryer. At this point we use the plate ».

Mistakes not to make

«The hair must be dried very well otherwise it will cause real damage. In fact, if the hair remains wet when the straightener is passed, it will break. The thermal shock is strong. If they are dried very well, then the cream residue also dries up and, depending on how many times the plate is passed, you get the minimum or maximum smoothing. With this treatment a smoothing level equal to 80%».

In case of curly hair

«Being a customizable treatment, it can be adapted to all needs. In case of curly hair you can choose if to define them very well, remove the frizz and then leave them curly without passing the plate, or if you want to eliminate the curl up to 80% ».

Duration of the result

«Around 3-4 months. Being a product that works by overlapping it must be treated with the right products even at home, and therefore with specific shampoos and without salt. In fact, salt is the number one enemy. For this reason, especially in summer, care must be taken to rinse the hair immediately after a swim in the sea. In the salon, the treatment takes about 120 minutes to complete ».

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