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An idea for the head: Romeo Beckham and the others who have succumbed to platinum blonde

Romeo Beckham, protagonist of the cover of the latest issue of L’Uomo Vogue, is only the latest of the famous to have succumbed to platinum blonde. The son of the famous couple, in fact, opted for a decisive change by turning from his chamomile-colored hair to an effect shade bleached.

A color changing not so unusual in the male scene. In fact, there are many well-known faces who, over the years, have let themselves be conquered by the charm of frosty hair, but to reverse shortly after.

You see Fedez, Zac Efron, Jared Leto just to name a few. «Generally a man decides to opt for platinum blonde as a stylistic choice, which is often linked to the fashion trends of the moment. It is difficult for her to adopt it as a long-term look, especially for the care it requires, ”she explains Vincenzo Panico, Wella partner.

A change therefore, which in most cases is only temporary, but which still requires the necessary precautions and an ideal starting point.

A THOUSAND BLEACHED SHADES
«It can be worn by everyone, but with the variant of different shades ranging from platinum to optical white to powder up to the new white chocolate trends. Obviously, its realization is directly proportional to the starting point which is certainly easier in shades of light brown at most

PROS AND CONS
“It is a process that requires attention since the bleach acts very strongly on the elimination of melanin and this clearly causes a thinning of the hair which is resolved, however, through the use of excellent shampoos (often anti-yellow) and conditioner with a plumping action.”

MATTER OF TREND
«As previously mentioned, men choose platinum as a fashion trend and today with this feeling of returning to the nineties having bleached hair gives men an alternative and elegant allure depending on the chosen style. Certainly, unlike women, usually men they prefer a slight regrowth that further enhances the male somatic features.»

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