The challenge for each successful team is to respect the different culture and the peculiarities of the markets, as well as the various cultural references that affect them, says Anastasios Spanidis, CEO of Generation Y, who also emphasizes that a CEO maintains enormous responsibility towards society, as he is the one who sets the strategy and gives direction to the whole of every organization, and who in turn has the power to make a substantial impact on society as a whole.
Technology companies like Generation Y are now in the spotlight, what changes for a CEO when he sees that the demand for the services provided by the company he runs is growing rapidly in a short period of time? (growth, group, future, society)
It is true that the market is constantly looking for solutions to the challenges it faces and the progress it aims at, and CEOs are called upon to come up with groundbreaking proposals, as new conditions (health, geopolitical, economic, etc.) are constantly emerging that need direct attention from becoming business. Therefore, technology companies such as Generation Y, it is important to listen to these needs and guided by our expanded know-how, experience and trained vision for the future, to select and offer the best solutions to each individual need.
In order to achieve the above, the CEO and the entire C-Suite are required to mobilize two forces that are already an integral part of Generation Y DNA. The first is to deepen our client’s need, with a sincere willingness to contribute to its prosperity, improving its business position where required and reducing its operating costs. The second has to do with innovation. Always be one step ahead and be proactive even in relation to the global market. Innovation is a way of thinking and we have incorporated it into our corporate culture through the belief that “everything happens”.
Undoubtedly, our many years of experience have shown that it is necessary to say no to inaction and never to be complacent. At the same time, our conscience and the real market conditions call us to be constantly in a productive vigilance, in order to recognize the opportunities for our customer and to quickly overcome any brake. This comes through adaptability, with a vehicle that responds to any challenge. Constant information about what is happening, with a genuine interest in the social, business and economic developments that affect us internationally, is an integral part of the equation, through which actions and solutions emerge that are relevant and lead our customers ahead of the competition.
As the trusted consultant of thousands of companies worldwide, in Generation Y we recognize the factors that catalyze the international market and the local markets in which we operate, offering effective solutions with our compass prevention. This in-depth market knowledge allows us to act proactively to ensure the profitability of our clientele.
In particular, we are able to adapt our services based on the orientation of the international market, while creating and introducing new services and solutions based on flexibility and adaptability. Thanks to the above skills we can guide our customers and help them reach their business goal immediately, whoever it is.
– What are the challenges one faces as the CEO of a company, which is based in Athens and has a presence and collaborations in cities around the world? (growth, group)
Generation Y with its 22 years of experience, the 24 countries of export activity, the 10 offices worldwide and its 350 top specialized professionals, offers innovative, fully measurable digital solutions through its 8 business units (Market Research, Creative, Software Development , Mobile, Branding, Performance Marketing, Business Consultancy, Data Analysis & Reporting). At the same time, it is evolving into a group of companies, introducing in the range of its services offered, an even richer and necessary quiver of holistic business solutions. The way we achieve this evolution is through acquisitions and strategic investments. The ESG pillar has already been added after the addition of Global Sustain to our group, a leading company with 17 years of experience in the field of Sustainability, The Jones in the field of Creative Advertising, ROI MAT in digital consulting and marketing and other collaborations, which are under construction.
What we have already gained as a result of our many years of experience and is a challenge for every successful team, is the respect for the different culture and the peculiarities of the markets, as well as the various cultural references that affect them. With the sole guide of respecting and accepting diversity, we can truly understand how each market works and adapt perfectly to its needs.
Every CEO has a duty to instill a culture of understanding and acceptance of diversity in his organization, as it is not a given that it already exists as a perception. If an organization wants to play a leading role internationally, understanding it is essential, as it significantly improves collaboration between team members and promotes mutual respect between all parties involved in a collaboration, so that the argument itself can prevail; not the title or role of each party.
– Compliance with ESG principles is a prerequisite for an organization to even secure funding in the near future. How much have you been prepared in this context and how much has your management model of your organization been affected? (group, society)
ESGs are now inextricably linked to corporate financial performance, but also to the risks associated with their operational viability. It is now clear that companies that do not comply with the ESG principles will have an increased degree of difficulty in obtaining financing.
Generation Y has always had the ESG criteria as a high priority, as they are a guide for actions and decisions and at the same time contribute to the continuous improvement of our efficiency and operation. Our team’s faith in the vision for a greener and more functional business future, is proven in practice with the strategic acquisition of Global Sustain, a leading Greek company, as mentioned above, with 17 years of experience in the field of sustainability and green growth. The depth and breadth of knowledge and expertise in ESG principles is the most substantial and largest in the Greek market. In addition, its effectiveness in making ESG simple and understandable in modern organizations is such that its network currently includes more than 80 leading companies in the Greek market and beyond, while constantly expanding. In exactly the same vein, the Generation Y team chooses to carry out actions that always take into account its employees and customers, the environment and society.
– Is a CEO’s personal involvement with issues that concern society part of his / her role? (society)
A CEO has a huge responsibility to society, as he is the one who sets the strategy and gives direction to the whole of each organization, and who in turn has the power to make a significant impact on society as a whole. In particular, a CEO’s duty is to show the necessary awareness of issues that have an impact on society, while at the same time he is an integral part of the reputation that accompanies the imprint of the brand he represents. Therefore, acting for the common good, it returns value to society and from a “boss” or boss, it becomes a leader.
It goes without saying that when you provide people with equal opportunities, but also the space to take advantage of them and thrive, you catalyze the growth of new healthy cells that will add value to the wider society.
At Generation Y we believe in the new generation and we love business. A typical example is our support through KEFIM in the Economic Olympiad, a nationwide competition, which undertakes the education of high school children, regarding the operation of our economy. Another example is my personal participation as a mentor in positions that help the ecosystem of start ups in Greece. Therefore, we prove in practice that our actions contribute to the emergence of young entrepreneurs, whom we train and support in order to produce and offer their own value through their development in society itself.
– What is the role of crisis management in the current period in an organization, especially in your industry? How much emphasis have you placed on crisis preparedness and in what ways?
For those of us who operate in a country that in a few years has gone through both economic and health and geopolitical crisis, you understand that the term “crisis” is no longer as important as it used to be. adaptability, combined with the fact that we are active in the rapidly changing technology sector, has forged us to distinguish change as an opportunity. and I dare say they are part of our DNA and mindset, so we have created the reflexes, which allow us to face every challenge as an opportunity to create and propose new solutions.
At the same time, managing a multitude of markets, sectors and companies as well as through the different solutions we offer, we have the luxury of a broader look and understanding of what is happening on our planet, so we can offer our partner the most targeted guidance. timely and fast, the results of which then reap.
– A new executive who has the ambition to become CEO, what would you advise?
First of all, I find it enjoyable to work with people whose ambition is to look to the top, and I certainly recognize it as part of our responsibility to support such ambitions.
Sure, everything is done. If you sincerely want something, it will be done, because you will place your forces in such a way that it will be achieved.
What I would give to someone, however, as advice, is to constantly reinvent oneself so that one can continuously expand one’s perceptual field. To have his ears and eyes open, so that he can not only process and utilize any new information, but also return it to value for his associates. A CEO is a “sponge” of information and at the same time a transmitter of leadership and energy.
To be successful as a CEO, you need to develop multiple skills at the same time.
If I could summarize them in three, I would choose the following:
Continuous development of new skills
Determination
Justice.
And as George Bernard Shaw once said: “Life is not about discovering yourself. It is about creating yourself”. Again and again.
Source: Capital
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