The crisis of video cards did not come to us yesterday, and, apparently, will be delayed for a long time. The difficult situation on the market turns into huge expenses not only for ordinary consumers, but for manufacturers as well. As a result, the latter optimize their production processes, and often to the detriment of the former’s wallets.

For example, this is how the situation with the GeForce RTX 3060 Ti can be described. On paper, this model looks very attractive: at a price lower than the GeForce RTX 3070, it is built on the same GA104 GPU and offers almost the same performance. It is logical that for users of the RTX 3060 Ti it is more profitable, but for manufacturers the situation is the opposite: the costs of manufacturing the RTX 3060 Ti and RTX 3070 are very close, while the recommended cost of the former is $ 100 less than the latter. It is clear that neither one nor the other model can be bought in retail at the recommended price, but that’s another story. The fact is that the difference in those same $ 100 does not cover the production costs, and therefore it is more profitable for manufacturers to release the more expensive GeForce RTX 3070.
[Proof, reliability and actual source is unclear]
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AIB vendor doesn’t produce 3060Ti well but 3070 for maximize profit in this chip shortage situation
> NVIDIA did warn. Some says rumors from Feb that Nvidia will not supply GA102 GPUs are actually due to this reason— ???? (@ harukaze5719) February 28, 2021
In general, rumors that the GeForce RTX 3070 is more profitable for video card manufacturers have been circulating for a long time, as well as that companies are gradually reducing the production volumes of the RTX 3060 Ti, compensating for this by increasing the production volumes of the more expensive RTX 3070, which provides more profit. While the RTX 3060 Ti can still be found on sale, if the situation on the video card market remains as tense (and, according to the latest data, the shortage will last until the end of this year), we risk being left without the RTX 3060 Ti. Coupled with the inability to buy an RTX 3060 at an adequate cost, the picture is not at all rosy, especially for gamers.
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