The head of the fintech company SoFi Technologies assures that more and more technology giants are interested in cryptocurrencies, and urges market participants not to ignore the blockchain.
SoFi Technologies CEO Anthony Noto admitted in an interview with CNBC that his entire family owns crypto assets. The businessman’s relatives invest not only in bitcoin and ether, but also in many, according to him, little-known cryptocurrencies. At the same time, crypto assets make up a relatively small part of Noto’s investment portfolio.
Despite all the risks and high volatility of digital assets, blockchain and the technologies associated with it cannot be ignored, the head of SoFi Technologies believes. The entrepreneur is convinced that companies that did not have time to focus on the blockchain in time will soon fall far behind the rest of the industry.
SoFi Technologies was one of the first fintech companies to allow its clients to trade BTC, LTC and ETH using the Coinbase cryptocurrency exchange.
Recall that at the end of last year, the European Central Bank issued a statement in which it warned citizens about the increased volatility of digital assets. However, he acknowledged that the popularity and relevance of cryptocurrencies is growing rapidly.
Source: Bits
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