THE CNN Specialist in management and business Antonio Batista da Silva Jr. spoke, this Friday (13), about corporate activism and the increasing demand from customers for companies and their CEOs to be engaged in some cause.
“This trend is part of a series of transformations in the world. People want to know how companies make money and how it is used,” she explained.
according to CNN Specialist the corporate world has an enormous capacity to promote change, but first it is necessary to define the purpose of the company.
To ensure that it is connected to a need, Batista suggested taking as a reference the 17 Sustainable Development Goals of the United Nations (UN), which are the major global issues and goals that, according to the UN, should motivate companies, governments and civil society.
“Acting genuinely for a cause means making changes in the way you operate your business, but also innovating and being more aligned with the consumers of the future,” said Batista.
See more in the video above.
Source: CNN Brasil