Antonio Marras, On the occasion of Milan Design Week, he inaugurated Ephemeralhis new temporary space in via Montenapoleone, with an exclusive event created in collaboration with the Plastic.
An unexpected short circuit brought the energy of the iconic Milanese club to the heart of the fashion quadrilateral, combining two apparently irreconcilable worlds. Two opposite realities that, thanks to the vision of Antonio Marras, met to give life to an immersive experience that has melted fashion, art and music.
During the evening, Ephemeral He turned into a visionary stage, between luxury and authenticity, classicism and avant -garde. Nicola Guiducci, Alex Carrara, Stryxia and Andrea Ratti signed the DJ set line up, bringing the plastic sound to an unpublished location. Performer in Marras animated space, while a sophisticated play of lights and reflections created visual suggestions inspired by a contemporary versailles.
The boutique, which extends over an area of ​​300 square meters, houses the women’s, men, accessories and fragrance collections, together with dedicated unique pieces. A place where fashion meets art and experimentation, finding a perfect balance between luxury and creative freedom.
To cut the symbolic Ligagizzzio Rubio, unmistakable sign of the maison, Antonio Marras, Sandro Veronesi, president of Oiverse, and Geppi Cucciari, longtime friend of the brand. A real Fil Rouge, A thread of passion that unites all the creations of the designer and that officially opened the gates of Ephemeral.
Source: Vanity Fair
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