The summer has officially started, that of the aperitifs at sunset with the light that gives a few more hours to toast: it was open to inaugurate it, with a surprise event at Aperol terraceperfect place for a Milanese aperitif, with its view of Piazza Duomo and a special moment that kicked off the spring/summer at the rhythm of good drinking and good music.
The protagonist of an unexpected performance wasRose Villainone of the most famous and beloved artists of the moment, who entered the scene directly from the open -air terrace, giving life to a spectacular show that involved all those present, At the same time, in the same emotion. Just as happens at the aperitif time, that convivial cutout on a day of work, which marks the watershed between duty and pleasure.
And this was precisely the role of Rose Villain who, at the rhythm of his successes, created a wave of energy which, in an unexpected way, made it possible to take A moment of pause also to the most frenetic and vibrant city of all, Milan.
But the news does not end there. From May 14, Aperol is on air With a new global communication campaign that, inviting everyone to live every moment with lightness and authenticity, reaffirm their leadership with a clear and engaging message: «Aperol. The only one. For everyone».
“As our new global campaign tells, Aperol Spritz is more than a habit, it is a ritual that unites us, transforming each meeting into an experience of pure light -heartedness. With the summer season at the gates, Terrace Aperol is the ideal starting point to start, through a spectacular event, to all the new Aperol initiatives – he comments Alberto Ponchio, Senior Marketing Director Italy Campari Group – We will continue to support us, for example, to the world of music, a universal language capable of speaking to everyone just as Aperol, bringing the moment of the aperitif and the joy of being together in the most interesting music festivals on Italian territory, such as Nameless, Kappa Future Festival, Fiera Milano Live. In addition, we will continue to celebrate the bond that unites us to our territory of origin confirming partners of the Redeemer Feast in Venice “.
Finally, from June, Aperol will unite all of Italy through the competition “Summer Aperol” That, involving both the stores and large retailers, will allow you to win numerous prizes including tickets for the stage of the Rose Villain tour “The Radio Trilogyl” on 23 September in Milan at the Unipol Forum, an experience on the Aperol catamaran, around the coast of the peninsula since July and entry to numerous events and musical events.
Aperol terrace: the house of Aperol Spritz
Recently terrace openol presented himself to the public with a new design, a new atmosphere and a renewed menuin an environment that praises the conviviality, that characteristic of the moment of the aperitif.
The new format celebrates the Venetian origins of Aperol, isparkling to the tradition of the typical Venetian bacari and merging, at the same time, with the cosmopolitan energy and the distinctive features of the city of Milan. The Food proposal was also imagined with this idea: a creative reinterpretation of the Venetian tradition of the Cicchetti with a Milanese Twist. Small tastings designed to accompany Aperol Spritz, who combine ingredients of the two regions in combinations that know how to be a surprise.
Edited by the architecture study Vudafieri-Saverino Partners, the restyling of the spaces reflects the concept of “Timeless Golden Hour”that is, the symbol of the Italian aperitif, thanks to the use of colors such as gold, orange and blue, and the presence of corrugated and dynamic geometries and volumes that, from the wallpaper to the counter, refer to the colors of the sunset and the movement of the water in the Venetian lagoon. The new design, together with the large windows, also creates a visual connection between the internal and external spaces. In particular, the panoramic terrace offers a privileged view of the Duomoinserting himself perfectly in the vibrant context of the square. A touch of Milan is also found in the illustrations signed by the artist Vahram Monsatyan who interpret the iconic Milanese places and tell the rite of the aperitif in a contemporary key.
The beating heart of the Terrace Aperol, the counter and the social table positioned in the internal room invite to sharing and interaction, while the choice of materials, from glass to metal to recycled polycarbonate, tell a contemporary approach, where aesthetic and sustainability coexist.
Located on the second floor of the Duomo market, the terrace can be reached through the entrance of Motta-Autogrill.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
