Analyst firm Sensor Tower published an analysis of the operation of Google Play and App Store stores in the third quarter of this year. According to the company, the total user spending in both stores was $ 34 billion. This is 15.1% more than a year earlier.
Since the start of the pandemic, consumer spending in the Apple App Store and Google Play Store has been on the rise. Growth in the third quarter was mainly driven by the Google Play store, which grew from $ 10.2 billion to $ 12.1 billion, an increase of 18.6% over the same period last year.
Despite the fact that Google Play has shown growth, the App Store still surpasses it in terms of revenue. Apple’s App Store revenue rose to $ 21.5 billion from $ 19 billion, an increase of 13.2%. In the third quarter of 2021, the number of apps installed on the Apple App Store (for the first time) fell 1.2%, from 8.2 billion to 8.1 billion. Google Play Store first installs fell 2.1% from 28.2 billion to 27.6 billion.
The Apple App Store is currently receiving the attention of many antitrust agencies around the world, with the result that Apple is making policy changes. However, Morgan Stanley analyst Katy Huberty said the changes would not significantly hurt App Store profits.
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