Summer ends when Apple’s Keynote arrives. The most awaited one, which brings with it the new iPhone, this year on 17, and news for iPad, AirPods and Apple Watch. It is the most lifestyle event of the different that the apple holds during the year, starting from the Worldwide Developer Conference of early summer which begins to warm the atmosphere with the new operating systems, which from the next release they will all be called 26 (iOS 26, iPados 26 and so on).
This year the invitation to the event, for the lucky ones who will assist in person to the Apple Park in Cupertino and for the millions of users, enthusiasts and developers who will follow him online, says the slogan “AWE DROPPING “a game of words that alludes to something stunning and that also recalls the new, highly anticipated graphic and aesthetic approach of the interface Liquid Glassdestined to debut on iOS 26. The scenario is the usual one of the Steve Jobs Theater, in the heart of the Apple Park of Cupertino, with live streaming on official site and on Apple channels. It will start at 7 pm on Tuesday 9 September.
iPhone: The One More Thing will be the super-thin Air version
The absolute protagonist will obviously be theiPhone. After months of rumors, the new line iPhone 17 It is ready to show himself with an important novelty: the debut of the model Airan ultra-thin and very light device that redesigns the identity of the range, which will replace the plusthat is, the second card of the poker of new devices. We will therefore have the 17 so to speak base with display that will rise to 6.3 inchestheAir – that on the altar of the aspect will have to sacrifice some technical specifications, especially in the photographic sector – and as always the muscular pro and pro max variantswhich will focus even more on photography with enhanced sensors and a telephoto lens capable of going up to an optical zoom of 8x. To move the range there will be the new chips of the Cook house, the A19, accompanied by a jump of memory (at least 12 GB of RAM) to make the most of the functions related to Apple Intelligence, the artificial intelligence introduced also in Italian last. They should see, at least for the first two, also variants in green shades, blue and purple while for the Pro a beautiful Orange version and perhaps one in dark blue as well as the usual silver, black and gold.
The news for the design: on the Pro a great accommodation for the photographic sector
As for designif iPhone 17 will maintain the two rear cameras placed vertically (with a 48 Mpixel sensor and a wide angle), the pro versions – which from the titanium body will return to a mixed aluminum and glass and mountain pro -display XDR of 6.3 and 6.9 inches – should accommodate A rectangular dashboard for the photographic sector That to understand us could remember that of the Google Pixels. Air, on the other hand, will have a single sensor arranged in a small oval dashboard and precisely A thickness between 5.5 and 6 millimeters. In this case, the colors of the device (which will mount a 6.6 -inch OLED display) will be gold, silver, black and a very light blue.
The apple has a deep Redesign that conforms the different OS, from that of iPhone to that for Mac (baptized TAHOE). Not only aesthetic: to accompany the new look a myriad of news that make devices more intuitive and personal
Other products: Watch 11 and Ultra 3 and AirPods Pro 3 with new health sensors
Next to the smartphones, the new smartwatch series will also arrive. THE’Apple Watch Series 11 It will be the highlight of 9 September, with a more efficient processor (it will be the H3), a renewed design with the thinner case, perhaps the sensor to measure the lending blood and improved autonomy. There will be updates for the line Ultrawhich in the third generation will be enriched with even brighter satellite connectivity and display, always considering that that device It is particularly designed for sportsmen and lovers of outdoor activities. The version if of the Watch will also be updated, as often happens by integrating characteristics of the previous models in a more affordable format (and a price).
The stage will also host the new ones AirPods Pro 3expected with an improvement in audio quality and noise cancellation but above all with the integration of sensors capable of detecting some vital parameters, such as heart rate or temperature, thus opening the way to an increasingly narrow interaction between earphones and personal health. On the other hand, already seen on the hearing field.
The Liquid Glass aesthetic for everyone arrives with operating systems 26
To frame the new products there will be the release for everyone, after a summer of beta versions, of iOS 26 and other operating systems of the Apple ecosystem. The interface Liquid Glass will give a uniform aesthetic imprint to iPhone, iPad (bringing, with all due respect to the unforgettable Steve Jobs, the windows) and Mac, while Apple Intelligence It will be the guiding thread of the experiences of use: from the real -time translation of conversations to the intelligent filtering of calls to functions dedicated to gaming and daily organization. As always, Apple tries to integrate his solutions, and those provided by Openai, in an experience of use of the most integrated AI in every action and intuitive, rather than in a Superchatbot to ask for everything.
As always, there is no shortage of speculations. The animated logo of the event, with effects that recall the images to the infrared, has fueled hypotheses linked as seen in possible new colors of the iPhones, to a renewed cooling system and even to unpublished sensors which has been spoken of in recent years. Of course It will not yet be the turn of a folding iPhoneinstead expected without a doubt for next year. Apple could also take advantage of the stage to mention, as always happens, other large and small updates, from the new iPad to a possible refresh of the vision pro visor, but it is clear that attention will be all focused on the new generation of iPhone.
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.