As it became known, Apple actually turned to Nissan with a proposal to start production of its first electric car, but negotiations ended after a short communication.
Hyundai Motor confirmed last month that the company is in talks with Apple to create an unmanned electric vehicle called the Apple Car. After that, it was announced that negotiations were terminated, which caused a drop in the company’s shares. A few days ago, the company’s CEO, Makoto Uchida, said Nissan was open to partnering with Apple.
Sources familiar with the situation say Apple and Nissan were unable to agree on the branding of the self-driving vehicle. The American giant wants to produce cars under the Apple brand, while Nissan or any other company must act exclusively as an assembler.
According to new reports, some automakers are reluctant to partner with Apple for fear of becoming the “Foxconn of the automotive industry.” Foxconn is an assembler of a wide variety of devices, but its brand is not mentioned in conjunction with them.
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