Counterpoin data indicates that Apple had an incredible 64% share of the US smartphone market at the end of 2020. This figure was in both November and December.
For comparison, a year earlier, the share of Cupertines was 49%. At the same time, sales of smartphones in the United States as a whole did not change and amounted to 14.9 million units.
The diagram clearly shows that Apple has increased its share at the expense of all other market leaders except Samsung. The Korean giant retained its 20%, while the shares of LG, Google, ZTE, Motorola and others declined. The reason for this situation is simple – the popularity of the iPhone 12 line.
The source also notes that sales of premium devices starting at $ 600 in December increased by 54%. As a result, such smartphones occupied almost two-thirds of the entire US market!
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