Although the release of the Apple iPhone 12 line was delayed, the overall reception of the new items was very positive, and sales were very strong. At the same time, the analytical company CIRP claims that Apple is disappointed with the sales of the iPhone 12 mini.
According to CIRP, the new 5.4-inch device accounted for only 6% of total iPhone sales in October and November. Analyst Mike Levin, who co-founded CIRP, believes this is due to the iPhone XR being $ 499 and the iPhone 11 $ 599. These smartphones are more attractive to certain buyers.
The new iPhone 12 mini disappointed Apple, with sales accounting for only 6% of total iPhone sales during this period. It has most of the same features as the other iPhone 12 models, but in a smaller $ 699 form factor. Its share was slightly higher than the iPhone XR, released in 2018 and now priced at $ 499. The year-old iPhone 11 now sells for $ 599, and the 2nd generation iPhone SE is $ 399. The higher price tag compared to these three models limited the appeal of the iPhone 12 mini.
Mike Levin
Overall, the iPhone 12 lineup accounted for 76% of iPhone sales between October and November. Of the entire lineup, the 6.1-inch base iPhone 12 had the largest share of new iPhone sales in the US, at 27%. The iPhone 12 Pro and iPhone 12 Pro Max accounted for about 20 percent of new iPhone sales in the US during the same period.
That’s higher than the iPhone 11 series at launch, which only accounted for about 69 percent of new iPhone sales in 2019.
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