At the presentation on April 20, Apple introduced the updated Apple TV 4K set-top box. More interesting was not so much the gadget itself as the improved remote control – with an all-metal body, deeper integration of the Siri voice assistant and without a touch pad, instead of it there is now a multifunctional control wheel. At the same time, many fans were waiting for the support of the Locator service using the AirTag technology in order to remotely search for the remote control, but this did not happen. Apple VP of Marketing Tim Twerdahl finally explained why in an interview with The Verge.
The journalist told an Apple top manager that even he himself regularly loses the remote in the couch cushions, so the ability to search using a smart tag or sound alert would be extremely useful. In response, Tverdal stressed that the new Siri Remote is very thick and it is almost impossible to lose such a noticeable device.
“We are very pleased with the last release of AirTag and consider the tracker one of the best Apple products in recent years. We also made changes to the Siri Remote, making it thicker – you will definitely never lose it between the cushions of your couch, ”- from Tim Tverdal’s comment for The Verge.
The main reasons for the lack of AirTag in Siri Remote were considered to be the rapid discharge of the remote control due to the constant work of geolocation, or it could be developed later than the remote control itself. The fact of an increase in price and a decrease in benefits would also be understandable. But a simple “thickening of the body” sounds strange, this explanation is rather controversial.
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