There is further confirmation that Apple is indeed working to create its own electric vehicle. As Bloomberg sources found out, a former top BMW manager with experience in developing a car with an electric motor joined the Apple Car project.
According to the publication, Apple has hired Ulrich Kranz, who is best known as the former CEO of BMW. He worked for a German car manufacturer for about 30 years, where he led the development of the BMW i3, the brand’s first all-electric car, and also had a hand in the creation of the BMW i8. In 2017, Krantz retired from BMW to join the ambitious EV startup Faraday Future. But four months later, he left Faraday, struggling financially, to start his own startup. He eventually co-founded Canoo, but Ulrich resigned this April to join Apple.
Krantz’s move to Apple is further confirmation that the company intends to create its own self-driving electric car that will compete with Tesla. The former BMW executive has become part of the Apple Car team and will report back to project leader Doug Fields, who has returned to Apple after several years at Tesla.
So far, the project to create Apple’s first electric car is in its early stages. He, according to sources, will appear on the market not earlier than in five years.