The semiconductor industry is going through hard times right now. The shortage of microcircuits caused by the coronavirus pandemic and rising demand has affected many manufacturers. The shortage of microcircuits was felt even by Apple, which because of this had to choose between the production of the iPad and the iPhone. This is reported by Nikkei Asia, citing its own sources close to Apple.
According to insiders, Apple had to cut production of the iPad in order to have enough processors for the new flagship iPhone 13 series. Between September and October, the company released 50% fewer tablets than originally planned. This is because iPhones and iPads share some common components, including processors and various microcircuits. This allows Apple to redistribute components between different types of devices as needed, adjusting to demand.
It is noted that now a new generation of iPhone is a priority for Apple and the company pays all attention to its production. This is due to higher demand for the iPhone 13 than the iPad. Typically, iPhone sales peak in the next few months after the official announcement of the next generation, so it should come as no surprise that ensuring smooth production of the iPhone 13 is Apple’s top priority today, especially ahead of the holiday season.
However, demand for the iPad remains strong as many companies and educational institutions are still working remotely due to the coronavirus pandemic. However, with Apple’s decision to cut back on iPad production, new tablet buyers will have to be patient. So, to users who place an order for a new iPad with 256 GB of internal memory at the end of October, Apple promises to deliver the tablet no earlier than December 15. And the approximate delivery time for the new iPad mini is early December.
It should be noted that this is not the first time that Apple has preferred the iPhone over the iPad. Last year, Apple used some of the original iPad components in the iPhone 12. In this way, the company wanted to protect its most iconic product of recent years from the negative impact of the COVID-19 pandemic, which led to supply restrictions.

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