Apple is not going to make its electric car truly massive

Another day, and more details about the project of the first Apple car. This time, an anonymous source revealed some details of the agreement between Hyundai and Apple.

Not only is Apple reportedly investing $ 3.5 billion in Kia Motors, but Hyundai is also investing about $ 3 billion in its subsidiary brand. Only the project participants know what these funds will be spent on, but it can be assumed that at least part of them will be directed to expanding the production capacity of the North American KIA plant. The fact is that the design capacity of Kia Motors Manufacturing Georgia, located near West Point (Georgia, USA), is only 360,000 vehicles per year. Obviously, for the production of cars of another brand, and even on a new platform, at least one more conveyor line will have to be built.

As for the production volumes of the promising Apple Car, they are still predicted by the same anonymous source at the level of up to 100,000 cars per year. That is, Apple will not make cars truly massive – and there is logic in this. It is necessary to limit circulation if Apple is going to position its new product as a luxury car, and rumors speak about this. In this case, the very high price of the car will be more than justified. If we switch to mass production, then there will be no talk of any luxury, the car will move to the premium segment, in which it will have to compete with the same electric Mercedes-Benz, not to mention the Tesla flagships.

All the details of the agreement between Apple and KIA Motors should appear in the middle of the month – according to rumors, it will be signed on February 17.