As you know, Apple once stopped putting EarPods with their smartphones. Then, after the headphones, the charger was removed from the kit. Apple explained this decision with concern for the environment. However, there is also a direct financial benefit.
The Cupertino giant has reportedly earned about $6.5 billion from more modest iPhone kits. In this case, we are talking about the time period since the start of deliveries of the iPhone in a simpler configuration. Since then, the company has sold about 190 million smartphones. Thus, on one iPhone, the company earned about $ 34 thanks to a truncated delivery set. In addition, the company earned about $293 million more from the sale of related accessories.
Of course, these calculations do not take into account the rise in the cost of new iPhone components, but these details are not required here. The bottom line is that Apple cut direct costs without changing prices.
Source: ixbt
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