According to Counterpoint Research, the top 10 best-selling smartphone models accounted for 19% of global smartphone sales in 2021, up from 16% in 2020. Apple, Samsung and Xiaomi were the only brands to make the top 10 list in 2021. Apple ranked seven positions on the list, the highest ever. Xiaomi took two spots and Samsung one. In 2021, there were over 4,200 active smartphone models on the global market.
The first five positions of the list are occupied by Apple devices. The top-selling model is the iPhone 12, followed by the iPhone 12 Pro Max, iPhone 13, iPhone 12 Pro, and iPhone 11. Analysts said the increase in sales of the iPhone 12 series was the result of expected demand from a strong and loyal iOS user base for the update, which brought 5G support. In addition, the delayed launch of the iPhone 12 series has shifted holiday season demand into the early months of 2021. The latest iPhone 13 series is also doing well, with the iPhone 13 becoming the top-selling model in the fourth quarter of 2021, followed by the iPhone 13 Pro Max and iPhone 13 Pro.
The entry-level smartphone Samsung Galaxy A12 ranked sixth in 2021. Almost all regions showed high demand for A12 throughout the year.
Although Xiaomi Redmi 9A and Redmi 9 smartphones performed well in different regions, China, India and Asia-Pacific were the main markets where these models achieved particular success.
Source: ixbt
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