Apple or Samsung? Find out which phone brand is most searched for

Both cell phone brands most used in the world — Apple and Samsung — are the ones that dominate the imagination of consumers who are going to buy a new cell phone. Check out below which of them is most searched for on the web.

In the last 12 months, between June 2023 and June 2024, Apple represented 28.5% of the total mobile devices sold in the world, according to the Statcounter tool.

Samsung, which came in second place in the same ranking, had a share of 24%. In addition to the impact on sales, this movement of cell phone purchases impacts Google searches .

The search volume shows values ​​contrary to those of the purchase shares of the last year — according to information from Google Trends. In the same period, Samsung’s name was searched the most on Google.

Searches for the terms Apple and Samsung between June 2023 and 2024

When we talk about Apple cell phones are not the most searched items on Google.

The Apple Vision Pro, the brand’s virtual reality (VR) glasses, arrived on the United States market in February, offering a three-dimensional interface that can be fully controlled by the user’s eyes, hands and voice.

However, according to research numbers, the device was expected months before launch.

After VR comes the Apple Watch Series 9 — a model that faced problems with its sale at the end of 2023 for violating the patent for the pulse oximeter of the medical company Masimo.

Ranking of searches related to the term Apple

In the searches that stand out related to the term Samsung, two cell phone models from the brand are listed — the Galaxy S24 and Galaxy M34 —, in addition to a device from competitor Motorola — the Moto G84.

Even though Rio de Janeiro predominates in the volume of searches on Google, the search is distributed almost equally throughout the country.

The brand’s new bet — the Galaxy Z Flip — appears only in 15th position in searches on the rise.

Highlights in searches for the word Samsung on Google between June 2023 and 2024

Following Apple and Samsung in the ranking of most purchased devices according to the Statcounter tool are Xiaomi, Oppo, Vivo, Realme, Huawei, among others. The difference between the third (Huawei) and the second (Samsung) is 13%.

Google may warn if searches show personal data

Source: CNN Brasil

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