Apple: Plans September 7th iPhone 14 Event

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Apple Inc. plans to hold an event on September 7 to unveil the iPhone 14 lineup, Bloomberg reports, citing people with knowledge of the matter.

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The new iPhones will open the curtain on the company’s fall product season, which will also include new Macs and iPads as well as three Apple Watch models.

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Apple is updating its flagship product — which generates more than half of the tech giant’s revenue — at a difficult time for the industry, Bloomberg notes. Smartphone sales have begun to decline as consumers grapple with high inflation and a shaky economy. But Apple appears to be doing better than its peers: iPhone sales did well last quarter, and the company has told suppliers it doesn’t foresee a drop in demand, Bloomberg notes.

Source: Capital

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