The Russian smartphone market contracted markedly in the fourth quarter of 2020. Compared to the fourth quarter of 2019, sales fell 20%. In total, from October to December, 7.902 million devices were sold for $ 2.236 billion.
For the entire year, 30.376 million smartphones were sold in Russia, which is 7.6% less than in 2019. By the way, this is the lowest figure since 2017. In monetary terms, the market shrank by 8.5%.
In terms of the number of smartphones sold, Samsung is the market leader for the quarter. In second place is Apple, in third – Xiaomi. It is noteworthy that in monetary terms, Apple for the first time outstripped all other manufacturers, becoming the market leader.
According to analysts, Apple’s success is driven by interest in the iPhone 12 line, which accounted for nearly half of iPhone sales in Russia this quarter. At the same time, the best-selling model of 2020 was the inexpensive Samsung Galaxy A51 smartphone.
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