Apple smartwatches have long focused on health-related functions – this is one of the main directions of development of the device. However, recent data suggests that five years ago Apple wanted to take a much more important step in this area – to open its own clinic.
More precisely, of course, there are many clinics. The project of the company, which bore the code name Casper, meant precisely its own clinics with its own doctors (Apple Doctors). One of the highlights of the clinics would be that doctors actively used the data received by the Apple Watch and iPhone.
The Cupertino giant planned to open the first clinics back in 2016, but the project was stopped due to some internal conflicts, as well as criticism from a number of employees regarding the inconsistency of the data collected. But this does not mean at all that sooner or later Apple will not fulfill its desire.
What’s more, early on, Apple bought out the clinics that serve its employees and built a multi-talent team with Dr. Sumbul Desai of Stanford University at the helm. And this project is still working, that is, the idea as a whole has not been completely abandoned.
The source also says the clinics would be launched along with related service and subscription services. In addition, they would be focused on primary health care, that is, they would also be involved in prevention, not just treatment. Apple’s chief operating officer, Jeff Williams, reportedly instructed his team to find ways to disrupt the traditional U.S. health care industry, where people only go to doctors when they have health problems and do not take care of prevention.
By the way, the initial refusal to launch clinics back in 2016 actually led to the fact that many developments were implemented in the Apple Watch. That is, without the idea of the Casper project, perhaps the smartwatch of the Cupertines would now be a completely different product.