According to Apple, it plans to stick to its time-tested iPhone and other technology strategy when launching its future car. This strategy assumes that the company develops the product itself and orders the components, and the contract manufacturer assembles the device under the Apple brand.
The source writes that the company may end up choosing a not-so-famous automaker to build its Apple Car. This news comes after negotiations with well-known car brands have reached an impasse at the moment. The company has three main options for building a car: partnering with a major automaker, building its own production lines, or merging with contract manufacturers, similar to how Foxconn does the iPhone.
Apple was in talks with renowned automaker Hyundai and its subsidiary Kia, but at some point the negotiations ended. Sources noted that the reason is that Apple is asking to create a car for it, but not indicate the manufacturer’s brand on it. Large companies do not agree to such terms.
In addition, the source notes that Apple wants to completely rethink the concept of the car and how it is made, including the interior, bodywork and other details. It also repels large companies.
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