Apple’s huge strategic mistake – not buying Netflix

Renowned analyst Dan Ives stated that American tech giant Apple would take its brand up a few notches if it bought Netflix movie streaming platform when it got the chance.

Ives believed that the decision of founder and former CEO Steve Jobs and current CEO Tim Cook not to acquire Netflix was a huge strategic mistake.

Apple's huge strategic mistake - not buying Netflix

However, even without Netflix, the company continues to deliver excellent results. Apple remains one of the largest companies on the planet, regularly publishing record financial results and releasing popular product line updates on a regular basis.

Apple’s market cap is currently $ 2.1 trillion. Dan Ives estimates it will reach $ 3 trillion by the end of 2021. Ives also believes that Apple may eventually have to buy a Hollywood movie studio to strengthen its position in the streaming market. This will allow you to create the highest quality content and compete with Netflix and other services.

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