The VK video team and the creative association Esthetic Joys announced the launch of a collection of clothes and accessories with augmented reality effect for users in Russia.
The collection includes a T-shirt, hoodie, bag, hat and scarf. Hoodie and T-shirt prints come to life in AR when hovering over the camera.
To activate, you need to scan the QR code on the tag with the VK camera. After that, a special effect will start: when you hover the camera over the print, a dynamic three-dimensional picture will appear in the frame. It is important that the latest version of the VKontakte application is installed.
The collection will go on sale on January 22nd. It will be available at the “Section” concept stores in GUM and the “Petrovsky Passage” shopping center. The cost of a hoodie is 6 800 rubles, a T-shirt is 3 600 rubles, a bag is 4 400 rubles, a hat and a scarf is 5 000 rubles each.
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