Goodbye to fake blush and freckles Instagram ? This week, big tech Goal the company behind the platform, announced the end of its augmented reality filter creation tool for publishing Stories on the network. But after all, what changes in practice?
The company will close Meta Spark, the studio that allowed content creators to develop custom filters for brands and personal projects, generating revenue and expanding reach.
In view of the update, only effects created by Meta itself will continue to be available to the public .
In a statement, Meta said the decision is part of efforts to prioritize products that “will best meet the future needs” of consumers and business customers.
The function, which will remain available until the day January 14, 2025 was mentioned by several users on X, formerly Twitter. See below:
Twitter is dying, Instagram filters are dragging us down and really destroying our happiness pic.twitter.com/u2pqBOpcaI
— lett (@whyllet) August 29, 2024
instagram removing filters
twitter being suspendedI feel like we are getting closer and closer to the rapture
pic.twitter.com/6fgeBcuHCN— webdivo nettinho (@webdivonettinho) August 29, 2024
It’s the end of filters on Instagram
it’s the end of Twitter X
is youtube now charging to watch videos
dark times have truly arrived pic.twitter.com/106ORfzHeH— central kep1er bahia (@Kepvtas) August 29, 2024
Does everyone agree that with the end of filters on Instagram everyone should go back to Snapchat? pic.twitter.com/E2GAJSwR8n
— 𝕾𝖗.𝕵𝖍𝖔𝖜 ៹ (@jhonvixtor) August 27, 2024
This content was originally published in Will Instagram filters cease to exist? Understand what changes on the CNN Brasil website.
Source: CNN Brasil

Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.