Are Instagram filters going to disappear? Here’s what’s changing

Goodbye to fake blush and freckles Instagram ? This week, big tech Goal the company behind the platform, announced the end of its augmented reality filter creation tool for publishing Stories on the network. But after all, what changes in practice?

The company will close Meta Spark, the studio that allowed content creators to develop custom filters for brands and personal projects, generating revenue and expanding reach.

In view of the update, only effects created by Meta itself will continue to be available to the public .

In a statement, Meta said the decision is part of efforts to prioritize products that “will best meet the future needs” of consumers and business customers.

The function, which will remain available until the day January 14, 2025 was mentioned by several users on X, formerly Twitter. See below:

TikTok Studio: new feature allows you to filter comments

This content was originally published in Will Instagram filters cease to exist? Understand what changes on the CNN Brasil website.



Source: CNN Brasil

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