Armani Beauty: the faces of whispered beauty

If there is a face that best embodies all the codes of King Giorgio Armani's aesthetics, it is that of Cate Blanchett. The actress, Global Ambassador Armani Beauty and face of Giorgio Armani Yes perfume since the debut of the fragrance in 2013, she has become the first star to fully represent the aesthetics of the king of minimal and chic fashion. The Oscar-winning actress who represents all the categories of the maison's cosmetics is perfectly described by Giorgio Armani's words as «radiant and sophisticated, striking for her natural elegance and refined beauty».

Never has a more appropriate description been made of the Australian actress, 54 years old, with two Oscar awards under her belt, one for her performance in The Aviator by Martin Scorsese in 2005 and the other one in Blue Jasmine by Woody Allen in 2014. Cate Blanchett is a woman who, in addition to beauty, represents her category with great energy, she was also president of the jury of the Cannes Film Festival in 2018 and the Venice Film Festival in 2020. A model of modern femininity, she reveals whether herself at her best at every appearance on the red carpet, thanks to the use of cosmetics, without ever aiming to transform herself.

She interprets the objective of the brand's make-up and skincare lines which have the mission of enhancing everyone's natural beauty so that they can show themselves in the best version of themselves.

All the faces of Armani beauty, moreover, embody the brand's vision of beauty, multi-ethnic, inclusive, multifaceted, which in addition to Cate Blanchettincludes names like Regé-Jean Pagewho became famous as the Duke of Hastings in the Netflix series Bridgerton, Tessa Thompson, Sydney Sweeney, Sadie Sink, Jackson Yee, Adria Arjona And Greta Ferrothe K-Pop star Hanni and the models Barbara Palvin And Madisin Rian. To these names are also added those of the so-called GEN Aa collective made up of a new generation of international actresses and actors, from Maude Apatow, Camila Mendes and Isabela Merced, Lili Reinhart, Jonathan Daviss, Michael Evans
Behling, Lukas Gage and Chase Stokes, which together celebrate the uniqueness, simplicity and authenticity of being a generation on the move and constantly evolving. Many other names over time have contributed to creating the whirlwind of Armanian beauty, among these we mention only a few such as the models Valentina Sampaio And Sara Sampaio for make-up, the actor Ryan Reynolds for the Code fragrances, Matilda Lutz and James Jagger, Nicholas Hoult and Alice Pagani er the Emporio Armani fragrances.

Let's take a closer look at some Armani beauties.

Sadie Sink

She came to join Cate Blachcett in 2023 in the new campaign Yesin the version Intense Eau De Parfum. The 21-year-old American actress, who quickly established herself as one of Hollywood's rising stars for her starring role in the Netflix series Stranger Thingsreleased in 2017 and now entering its fifth and final season.

Giorgio Armani said of her on the occasion of her association with the maison's fragrance: «Yes for me she represents, together, reason and emotion. It is an invitation to be passionate, free, to give total self-expression. And I find this in Sadie Sink, a talented young actress, a woman who, since she was a child, said yes to her passion for cinema and acting, and who with commitment made her dream come true.”

Sadie Sink. (Photo by Vittorio Zunino Celotto/Getty Images)Vittorio Zunino Celotto/Getty Images

Regé-Jean Page

The beauty of Bridgerton, the duke who unleashed the hormones of men and women passionate about the TV series, became the protagonist of the new campaign in September 2022 Armani Code Parfum, created by the French director Manu Cossu and the English photographer Damon Baker. Mr. Armani chose him because, as he himself declared, «he is capable of living and interpreting the nuances of a gentle, unostentatious and external masculinity. He represents the cultural richness and vitality of this moment in an authentic and spontaneous way.”

Tessa Thompson

«Tessa Thompson I was struck by the radiant energy he emanates, by the vibrant calm of his way of being. I am happy to be able to work with her and thus express a new facet of the feminine kaleidoscope of Armani beauty”, said Giorgio Armani when the role of the American actress as the protagonist of the campaigns for the iconic foundation was announced Luminous Silk and lipstick Lip Power in 2022, both curated by Swedish photographer Mikael Jansson.

Tessa Thompson. (Photo by Jon Kopaloff/Variety via Getty Images)Jon Kopaloff/Getty Images

Adria Arjona

She debuted as the face of the fragrance My Way in 2020 and now represents Giorgio Armani make-up. The American actress of Morbius, Adria Arjona, due to her personality and her life story, characterized by openness to encounters and new experiences, was chosen to mark a turning point, together with the fragrance that represents totally zero impact. In addition to her role as ambassador for My Way is also the face of the brand's make-up. «Adria Arjona is a traveller, a young woman of today: intelligent, curious, free from prejudice, independent and capable of making the most of every life experience. She is a citizen of the world, her experiences and her authentic encounters really allow her to say: I am what I live”, Giorgio Armani said about her.

Greta Ferro

Her first debut as the face of the maison was in 2019 and now the actress and model represents the fragrance Water of joy. She herself said that her professional turning point at the beginning of 2018 occurred thanks to Armani: she was among the performers in a short film for the brand entitled A jacket, directed by Marco Armando Piccinini with the supervision of Michele Placido. «Mr Armani notices me, he chooses me for the Emporio campaign and, later, as the face of the beauty line». It was then seen by the directors of the TV series Made in Italy, Ago Panini and Luca Lucini. Greta has become widely known thanks to this TV series.

VENICE, ITALY – SEPTEMBER 01: Greta Ferro attends a red carpet for the movie “Poor Things” at the 80th Venice International Film Festival on September 01, 2023 in Venice, Italy. (Photo by Alessandra Benedetti – Corbis/Corbis via Getty Images)Alessandra Benedetti – Corbis/Getty Images

Madisin Rian

Model and face of Giorgio Armani make-up, she lives in New York and has made herself noticed on the catwalks of prestigious brands. She started by participating in the communication campaign of the Neo Nude line, in 2018, with all her vibrant energy and incredible beauty. She is open to change, she loves traveling and exploring the world, possibly together with her family.

Sidney Sweany

She was chosen as the new face of My Way fragrances. The American actress and producer became the protagonist of the campaign for the new My Way Parfum. «When I choose a new testimonial, I like to observe their personality, which is fundamental for communicating the message and creating a following. I was immediately struck by Sydney's energy and freshness that are reflected in her open and authentic smile. She has determination and talent and is, among young actresses, one of the most versatile and magnetic. All this makes her the perfect embodiment of the spirit of My Way: the idea of ​​a free and at the same time profound femininity”, declared Giorgio Armani.