How many times have we come across online shopping in search of the perfect garment, but once we got home, it failed to meet our expectations?
Whether it is for the color, very often not so flattering, or for the cut, which usually highlights only the critical points of one’s silhouette, the virtual shopping experience is sometimes unsatisfactory. To facilitate it, he thought about it Rossella Migliaccio, entrepreneur and best-selling author Armocromia (Vallardi, 2019) and Form (Vallardi, 2020) which he created with the team of Italian Image Institute «Armocromia», an app – currently at the top of the chart on the AppStore – of shopping made to measurand their reference season.
In fact, the only filters to select when searching are your own palette, body shape and face shape. (Those who do not know the first two criteria can always identify them through a test to be done online). The app takes care of the rest which, based on the selected features, will skim from the vast offer a detailed selection of fashion garments and make-up products actually suitable for the consumer, providing suggestions that can, for those who wish, immediately materialize in an online purchase.
No homologated style or improvised shopping then, but targeted and above all personalized purchases. The proposal of articles on the app – carefully chosen by Rossella – boasts numerous national and international brands such as Furla, Naj Oleari Beauty, Luisaviaroma, Pinko, Revlon e Sephora, but also small and important Made in Italy artisan realities.
The app is available for free for both iOS and Android. All that remains is to download it and start making room in your wardrobe.
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