In the context of Connect 2021, Mark Zuckerberg confirmed Facebook’s name change as part of a new marketing strategy. Through this plan, the company wants to stop being known as a simple social network to focus on an ambitious plan that would take the digital age to the next level.
The company in conjunction with Instagram, WhatsApp and Oculus will be grouped under the name of Meta, with the intention of developing the Metaverse, a site where people can interact from a distance only with the use of virtual glasses and digital applications.
Why did it change its name?
For a time it was rumored that Facebook would change its name for marketing purposes and, finally, Mark Zuckerbeg (founder of the social network) has confirmed it. Now the company in conjunction with Instagram, WhatsApp and Oculus will carry the name of Meta.
With this change, the company wants to stop being known as a social network and give way to the creation of its most ambitious project: the Metaverse. Zuckerberg added that the change will also bring about the division of two branches in the company. The first will be constituted by the social networks Facebook, Instagram, WhatsApp and Messenger and the second by the platforms of the future, Metaverso and Quest.
What is the metaverse?
The metaverse is an embedded internet in which you are in the experience, not just looking at it. It will be a feeling of presence, as if you were right there with another person or in another place … It is the last dream of social technology.
According to Zuckerberg, the metaverse is an interconnected virtual world in which it will be possible to carry out any activity through the use of augmented reality glasses and applications. In other words, this will be a parallel space in which users can forget physical, border and economic limitations, since they will be allowed to create an avatar to meet people from anywhere in the world, make purchases, watch movies, play online , attend concerts, among other activities. And all without the need to leave home.
In simpler terms, the metaverse wants to give its users the opportunity to experience intercommunication through technology, as if they were part of the movie Ready Player One: the game begins or a chapter of Black Mirror. As expected, this change has already provoked reactions and users comment on Twitter.
We were told, we were warned and we did not see it
Conspiracy theories flooded the networks
Luckily, netizens clarified the issue
And, without a doubt, this is the beginning of a new era
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