Black Friday became, in a few years, one of the main dates for Brazilian commerce. But this year’s edition this Friday (26) is marked by challenges that include high inflation, interest rates and the dollar in the country and the effects of the global shortage of inputs – in particular, semiconductors for electronic products. Despite these obstacles, the appeal of promotions is still an important driver for sales and, to avoid pitfalls, consumers need to be careful not to fall prey to scams and fraud.
In this episode of E Tem Mais, Carol Nogueira presents a balance of the impact of the economic scenario on the discounts offered on Black Friday this year. To point out the effects of the economic scenario on promotions and the care that people need to take when deciding whether to make a purchase or not, the economics analyst at CNN Brasil Fernando Nakagawa and economist Bruno Martucci, executive at fintech Pomelo.
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(* Posted by Diego Toledo)
Reference: CNN Brasil
