During the Covid-19 pandemic, when many companies chose to cut costs and pause projects, the creator of content Lite He decided to follow a different strategy, which resulted in an exponential growth of his channel.
Lito shared his experience in an interview with In CNN profit revealing that instead of waiting for the crisis to pass, he plunged into research on previous pandemics. “I always research things, information is very important, so I started researching past pandemies, which happened, how long a pandemic lasted,” he explained.
Countercurrent strategy
Realizing that the consumption of audiovisual content was on the rise due to social isolation, Lito decided to intensify his production. “Everyone is stopping, everyone is firing, it’s being an economic chaos, but audiovisual is growing because people are at home, so let’s Taskar and do live every day, which is what people had to see,” he said.
This bold approach yielded significant fruits. Lito’s channel has experienced a “gigantic boom”, with a substantial increase in the views and the revenue from Adsense. “It was the time when I profited, I had more revenue from Adsense, it was in the pandemic,” said the creator.
Investment and Expansion
Contrary to the tendency of containment, Lito chose to reinvest the gains obtained during this growth period. “Let’s invest now, because while everyone is cutting, we will invest,” he said, describing his decision to move to a larger space and hire more employees.
Lito’s strategy was based on a long -term vision. “It does not last forever, and when it is over, we will be positioned in a place that others will still have to battle to arrive,” he explained, demonstrating his insight into taking advantage of the adverse situation to strengthen his position in the market.
This content was originally published in how Lito invested and made his channel explode during the pandemic on CNN Brazil.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
