Ask the expert: the rise of the pharmacy as a beauty destination

This article is published in issue 13 of Vanity Fair on newsstands until 26 March 2024.

Taking a trip to a French pharmacy is one of the new trends on the rise on TikTok. This confirms the interest of the social media population in a world recognized as more reliable. And it arises from the growing need to satisfy needs related to well-being, prevention and self-care, to the idea of ​​a lifestyle with new habits and pro-longevity behaviors. Pharmacies everywhere are also transforming into cosmetic consultancy salons, meeting and discussion points where you can find professionalism and targeted advice on the choice of products also based on the quality-price ratio. Young people, who previously feared the “pharmacist”, now trust the hands of experts without hesitation to solve skin problems and understand how to take care of it. Much to the joy of the mothers.

Icons of today

1. Winning solution for fragile skin, Cicalfate+ Sérum Restaurateur Intense Of Eau Thermale Avène (€31.05) restructures and strengthens the skin barrier, soothing inflammation.

2. It has a formula compatible with pregnancy and breastfeeding thanks to 98% ingredients of plant origin, Phytolastil Soluté Stretch Mark Correction Of Lierac (€18.83).

3. Repairing dry oil with rice oil for devitalized skin: Nutriage Oleoserum Of Masterful Cosmetics (€42.64) counteracts damage from free radicals.

4. Corrects crow's feet, dark circles, bags and wrinkles, Liftactiv Collagen Specialist Eye Contour Of Vichy (€30.04)with vitamin C, peptides and niacinamide against dark spots.