Ask the wedding planner: Diana da Ros

Diana Da Ross, after experiences in fashion and promotion, since 2010 she has her own Event & Wedding Planning agency. She travels all over the world, organizes all kinds of events, but here she talks about her passion: the day of the fateful “yes”.

How do you think your marriages stand out?
«My journey began many years ago in the world of fashion. The care of the image, the attention to detail, the love for beauty, the passion for giving shape to emotions have always characterized my way of working, fashion has always been a great gymnasium and school of life. I love to combine art, history, creativity, craftsmanship and style in all the events I organize. My weddings have a contemporary touch: always respecting traditions, innovation must never be lacking. I could also define them as “international”, I travel a lot, work with couples from all over the world, each of them is a great source of inspiration ».

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A special wedding that you are organizing or have you organized?
“I’m planning a beautiful wedding in Lapland. It will be in January 2026, but they are already at work as they have chosen a very particular theme, a mix between the solar system and Viking elements. A great challenge but also a great opportunity. I love Lapland and who knows, maybe on that occasion the Northern Lights will also be seen for the newlyweds. I love Puglia very much, last year I organized a splendid civil union by recreating a “living room” with green velvet sofas in the heart of an olive grove of a Masseria. I also carry in my heart a wonderful wedding organized in a wood in South Tyrol, the theme was the Lord of the rings and it was an explosion of creativity. And I am now at work on a 3-day VIP wedding for foreigners to be held in Ischia, another of my favorite places ».

What’s new to get inspired this year? A different idea, a mood.
“After two years of the pandemic, there is a great desire for color, joy, fun. An example? The reproduction in “table” version of the Apulian illuminations that give an original touch to the mise en place and they can also be a very welcome favor. I also like the idea of ​​getting married in a museum is getting married in a museum: it’s nice to organize receptions surrounded by large paintings ».

What must absolutely be avoided?
«Avoid copying! When couples come to me with photos and inspiration moodboard, I always try to go further, to start from what inspired them to create something truly personalized. I listen to them a lot. Listening is one of the greatest sources of inspiration, always ».

The crucial detail that everyone overlooks and can it make a difference?
«Very often couples choose not to indicate a real one dresscodeactually giving the guidelines on the recommended outfit is of great help for the guests and allows, even at a photographic level, to have a perfect coordinated image ».

Do the wedding planners we see in rom comedies correspond to reality?
«The comedies as well as the television programs are intended to entertain, so the figure of the wedding planner is very romanticized and often made” too much “the protagonist. The wedding planner is not the protagonist, the spouses are the protagonists, we are the director behind the scenes, have you ever seen a director always stand in front of the camera? No. The image of the wedding planner screaming at unexpected events and disasters is also misleading. If you plan everything perfectly first, plan B or C will also be fluid. Knowing how to create harmony with the whole team, this is the secret to making everything perfect ».

Your ideal wedding?
«This is a curious question … I have had the pleasure and the honor of organizing weddings everywhere. But I could perhaps say that on my wish list there is a destination that I have already visited four times and every time I get tears of emotion: the Grand Canyon, an “elopement” there would be truly wonderful. Then someday I’d like to organize a desert wedding and one on a floating platform. If any couple have the same dream, I’m here to help them make it come true “. \

Source: Vanity Fair

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