AstroPay doubles its presence in the national market

Globalization has been reducing distances, tearing down borders and promoting the internationalization of politics, economics and culture.

Among the effects of this phenomenon is immediate access to all types of news and information and ease of communication, allowing more and more people to indulge in new experiences.

A good example is the increase in digital nomads – those who work remotely, using the beach, countryside or any other location as their office.

According to the global report of Fragomena company specialized in migration, in 2022 the number of followers of this lifestyle totaled 35 million worldwide, with a projection of reaching 1 billion by 2035.

Keeping an eye on the needs of those who travel abroad, whether for work, leisure or a little of both, the AstroPay global account has been redoubling its operations and relevance in Brazil.

“We started to “tropicalize” our product, adapting it to the reality of both Brazilians and tourists or digital nomads who choose Brazil as a destination. Therefore, in 2024 we step on the accelerator on new and innovative products”, says Amanda Sterenberg, a lawyer with extensive expertise in banking regulatory who recently took on the role of country manager and expansion director at AstroPay.

She says that today the world is very fast-paced, there are no more borders or bureaucracy, but the financial ecosystem is still not 100% following these changes. “AstroPay came precisely to solve this problem, with digital products that are not found on the market, and facilities that resemble a “global bank”.

Focus on the national market

Amanda explains that, due to this very positive response from the Brazilian market, AstroPay decided to intensify its attention and expansion in Brazil.

“We are experiencing an important moment as a brand. Since the end of 2024, we have been licensed as a Payment Institution (IP), that is, we have officially integrated the Brazilian payment system.

This gives us a seal of reliability, a guarantee of security issued by the Central Bank, and gives us greater freedom and speed to follow the market in financial solutions”, says Amanda.

Among the main strategies adopted, the company doubled its team in Brazil and underwent a rebranding, to focus especially on travelers and digital nomads – after all, the global account brings several benefits to this audience.

“All of this has contributed to the creation of products that are increasingly aligned with the needs of our customers. Another new feature recently launched is Pix for foreigners, which allows international visitors to use this modality in reais, quickly and safely. With instant payment, small Brazilian merchants, such as street vendors on the beaches, also benefit, as they receive payments directly in local currency, free from extra credit card fees”, explains Sterenberg.

According to the executive, fintech’s determination to respond to the demands of Brazilians is demonstrated, including in the reduction of the conversion rate to 1.5%. “Combined with our IOF of just 0.38%, this is a very competitive rate, considering the 7% with IOF of 3.38% charged by conventional credit cards. Given current rates, it is possible to save up to a thousand reais on a trip with an average expense of 2 thousand dollars”, he highlights.

Financial freedom

AstroPay believes everyone deserves to have control over their own finances. And, to make this management viable and allow its customers to freely use their money, however and wherever they want, without worrying about barriers or limits, it created a platform that offers users more flexibility, agility and security.

With it, you can, for example, make instant international transfers in more than 10 currencies, convert currencies through the app at the best rates and have access to a free global card accepted in more than 200 countries. All this with the security of an account regulated by the Central Bank.

Free to explore the world

With the AstroPay international account, customers traveling, whether for leisure or work, can make purchases and manage their money in the currency they want, with the best rates on the market and in a single application. It’s more practicality and safety, less stress and worry.

But the advantages offered by the card don’t stop there. With AstroPay you can:

• Save up to 8% on international travel.
• Avoid the high rates of traditional credit cards.
• Count on an annual fee exemption.
• Full control through the app.
• Make instant and free international transfers between AstroPay accounts.
• Earn income in reais or dollars. The CDI is 115%, one of the highest on the market, and currently 4.3% in US$, with daily yield and instant liquidity.

Card in the palm of your hand

THE AstroCard GlobalAstroPay’s international card, puts an end to some typical hassles of traveling abroad, such as searching for the best rate, going to the exchange office and the fear of going out on the street with a wallet full of money.

You can use the virtual card right now. Just follow the 4 steps below:

1. Download the application.
2. Request the virtual card.
3. Add money to your wallet, using Pix or credit card. Currency conversion (up to 10 options) is done directly in the app.
4. Add to Google or Apple wallets for contactless payments with your cell phone.

Download the AstroPay app and enjoy all the benefits of a global financial experience.

This content was originally published in AstroPay doubles its presence in the national market on the CNN Brasil website.

Source: CNN Brasil