At the heart of Afterpay is loyalty between customers and brands

It's not always easy to totally recognize yourself in the style and values ​​of a brand, but when it happens the bond with it becomes solid and long-lasting. He knows it well Afterpaythe market-leading Italian Fintech Buy Now Pay Later (BNPL) which bases its on the loyalty between customers and brands mission: «If you love it, Afterpay it!».

Scalapay – the term itself suggests – allows you to deduct a payment, to divide it into three or four equal instalments, without interest, in an intuitive and immediate way. In this way the brands we love most are just a click away with the advantage of payment in installments. There are numerous brands that have chosen fintech with an Italian heart as a partner, and many collaborations that come to life from this agreement. Projects that often go beyond the moment of purchase, becoming real shared awareness campaigns.

In the Scapapay universe we find realities that arise from personal stories of achievement and growth, such as Lovely Of Martina Strazzer, Beyond the Sun Of Carlotta Bernardotti And Upper Is The Way Of Ketty Rabba. Brands that convey positive messages of self-confidence, empowerment and inner well-being. Behind the brands there is a vision that encourages each person to embrace their authenticity, without fear of external judgments.

Just as he says Martina Strazzer, founder and CEO of Amabile Jewels, who gave life to her project starting in the space of her bedroom. She had the first jewels produced to her order with delivery times of 15 days, a system that allowed her not to expose herself financially. Then, little by little, thanks also to the use of social media, she managed to expand. Today Lovely it is a professional reality almost entirely female-oriented with women aged 20 to 30. «Wearing Amabile means, in a certain sense, wearing what we believe in» says Martina. “In our team, trust, inclusiveness and respect are core values ​​that unite us and inspire mutual support.”

Carlotta BernardottiHowever, as a girl she lived with terror at the idea of ​​having to put on a costume and show off her body. She didn't feel understood and intimidated by the criticism. Everything changed when she decided to turn this mental limitation into an opportunity by opening a institute of well-being and beauty. Motivated by the idea that no other woman should feel insecure about her body, in 2010 she began studying and investing in Beyond the Sun, a pink world made up of a great variety of professional face and body treatments for use at home. The brand still improves today in offering high quality cosmetics totally Made in Italy, capable of offering real sensorial and well-being experiences. «A woman who loves herself is a woman who begins to like herself, to gain confidence and to finally feel free to simply be herself!» says Carlotta, enclosing in a few words a true idea of ​​empowerment.

Life stories that could be those of many people, and which, in some way, teach us to treasure goals and failures, without ever stopping believing in ourselves.