«From a social, environmental and technological point of view, we are facing a revolution and a company like ours feels obliged to ride the change. If in the past we have addressed mobility through innovative tools and solutions aimed at the well-being of those who drove the cars, today our attention has expanded to everything around us, to the good of the community that uses the car. Producing cars responsibly taking into account the impact of company choices is our focus. Not only the car must be sustainable, but also the entire production process.” We are in the suggestive Alcione Theater in Piazza Vetra in the heart of Milan, and to explain to us the philosophy behind the Audi A3 allstreet is Massimo Faraò, Marketing Director of Audi Italia. «The Audi A3 allstreet», continues Faraò, «is already produced in a carbon neutral factory. This means being concrete in taking care of the environment. Audi will invest 41 billion over the next few years, of which two thirds will be invested in electrification with zero impact industrial cycles.”
The choice to preview theAudi A3 allstreet in Milan is linked precisely to the nature of this car conceived, designed and built to be an urban solution, to move within a modern and constantly evolving city just like the Lombard capital. The latest addition to the Audi A3 range, thanks to its specific off-road elements, the Audi A3 allstreet presents itself with a strong personality, taking up the stylistic features and crossover concept expressed by the allroad versions of the Audi range. «The choice to present the car in Milan and also the title of this evening: The everywhere is here it is because this city”, continues Faraò, “has values in common with our company: responsibility, adaptability, respect, connectivity. It is a modern reality that leads transformation and finds solutions to problems.”
Of the same opinion is the singer Clara, guest of the evening together with Francesco Mandelliactor and director, who in his monologue offered the public a personal testimony about Milan and how innovation and creativity shaped his career, and to Matteo Pancetti, founder of Yapa.
«The first time I came to Milan I was 16 years old», says Clara, a young singer-songwriter who participated in the latest edition of Sanremo and who enchanted the guests of the Audi evening with her performance. «I wanted to sing, I was very determined. In my little town there weren't all these opportunities and so I said to myself I have to go to Milan, I saw that there were rappers, trappers here, that there were other opportunities. I started working as a model to save some money and in the meantime I wrote my songs and began to learn a little about the various realities, from record companies to recording studios. I lived for years in a garage in Corvetto with my dog, faced many economic difficulties, until this year my life turned around. For me, Milan is the city of opportunities».
In this network of streets where creativity, innovation and culture intersect by defining constantly moving shapes and boundaries, Clara has found her dimension and her possibility of expressing herself. «Among these values, the one that I certainly feel closest to me is creativity. I write songs: creativity is what I need to give the best of me. Today I have learned to know and appreciate all aspects of the city much more. As soon as I arrived I remember that it seemed giant to me. I got lost on the subway, I called my mother anxiously and said: I don't understand anything.”
A multifaceted personality, Clara spoke about her journey of professional and personal growth, from artistic collaborations to the world of acting, to the soundtrack of her life,
underlining the intensity of Milan's influences as a hotbed of creativity.
After Milan, the journey of the Audi A3 allstreet continues and from May the new compact crossover with the four rings will be the protagonist on all Italian roads.
Source: Vanity Fair
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