Audi and Care’s on Tour: the journey continues (between progress and innovation)

A journey into the future. Audi And Care’s – The ethical Chef days they continue theirs journey together, in the name of interdisciplinarity. Even in the suggestive setting of Bruneckin fact, the brand of the Four Rings accompanied the culinary event created by the multi-starred chef Norbert Niederkofler and Paolo Ferretti, now in its eighth edition. The target? Talk about sustainability at 360 degrees.

On the one hand, therefore, young talents of the international gastronomic scene are confronted through ethical use of raw materials, on the other the company of Ingolstadt reaffirmed its commitment within a virtuous paradigm where progress, performance and style go hand in hand with attention to the environment. To unite the two worlds, therefore, is the responsability in the construction of tomorrow.

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During the event, which this year is called Care’s on tour and follows a three-stage format (the first a Venice was staged from 14 to 16 October, the second a Bruneckprecisely, from 3 to 5 March, the third will be a Salt pan from 25 to 27 May, ed), the great protagonist was therefore the territory. How to protect it? How to operate a circular economy that promotes reuse and minimizes waste?

Questions to which – on the food side – some representatives of large local realitieslike Marlene and Pastificio Felicetti, in a talk that saw Audi – which has always been in the mountains his territory of choice – tell your own vision of mobility of the future. A concrete approach in favor of personal and social securitytoday pursued primarily with predictive technology.

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But not only. It also comes into play the interaction between vehicles and infrastructureup to range in the industrial field, having as target radical decarbonisation of production, made possible by monitoring all levels of the supply chains. The strategy of the German Group is supported by 37 billion euros of investments by 2026 in research and development, real estate and factories carbon neutral.

Of these, 18 billion are dedicated to electrification and hybridization3 instead to the digitization of the offer and the development of systems autonomous driving. It is, in essence, a holistic approach which starts from the product and reaches people, passing through processes and from care of the planet. And that in the new Sportback version of the Q8 e-tron, Audi’s full-electric flagship, find greatest expression.

Innovation functionalnot a mere expression of engineering ability. Care’s guests admired her in front of theAlpiNN at Plan de Coronestemple of philosophy Cook the Mountain by Niederkofler, where looking forward never disavows tradition. Progress and roots intertwine, they dialoguefor the welfare of the community.

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Source: Vanity Fair

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