A event symbol of an idea of sustainable performance. THE Alpine World Ski Championships 2021 crowned the journey of Audi e Cortina d’Ampezzo which, for four years now, have been working together to protect a unique ecosystem. A path that has put technology at the service of the environment, making the Queen of the Dolomites a jewel also for the innovation and development of the territory, in symbiosis with nature.
“A progress that takes nothing away from tradition,” he says Kristian Ghedina, blue ski icon and Ampezzano doc. “Just take a walk in the village to realize how Audi interventions, important but not invasive, have transformed the way of thinking ofentire community. From charging stations to street furniture, up to the increasingly numerous electrified cars that I see in the street ».
The House of the Four Rings, on the occasion of the event, has made available to stakeholder twenty: a real one ecological fleet, with the spotlight on S versions of Audi e-tron and Audi e-tron Sportback, the first large series cars equipped with three electric motors. «I am always impressed by the silence surrounding these cars “adds Ghedina,”noise pollution cleared ».
Performance, therefore, but also environmental awareness. A combination that tourists and citizens can live firsthand on the proving ground di Fiames, an area redeveloped by Audi three kilometers from Cortina: there, where it once stood the old airport, today there is a kind of “playground” for the sustainable mobility with ice rink and parkour activities to test the electric and hybrid cars of the range.
«It is important to approach as many people as possible to these cars because the theme of sustainability it affects everyone»Concludes Ghedina. «When it comes to sustainability, just like in sport, it is necessary that everyone do your part“. A line of action followed by Audi, which since arriving in Cortina – in 2017 – has shown its ability to fare network, capitalizing partnership already developed.
With ENEL X, for example, it has upgraded the infrastructures dedicated to electric mobility, bringing the charging stations. Together with H-FARM, on the other hand, he created the installation “Curtain e-portrait”, a visual representation that – by processing the data collected over the years by the environmental survey stations – aims at inform and raise awareness the audience, like a modern observatory on the ecosystem.
Furthermore, the center of Cortina was the ideal stage for the debut of the e-tron GT, the new Electric Grand Touring of the Ingolstadt company, as well as Audi more powerful than ever: supercar performance (646 CV in the version Rs, from 0 to 100 km / h in just 3.3 seconds) and zero emissions. Just during the World Cup, the prototype version was exhibited in the iconic piazza Roma, concrete testimony of sustainable performance.
An issue that sparked the debate during the Audi Talks (available on MyAudi.it), the format that – following the salient races of the ski season – tells one new vision of the future through the voice of exceptional protagonists, sports and not, in the sign of a shared one conception of progress. The athletic effort pushed to its maximum expression, therefore, but also the technology at the service of the planet: winning combination.
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