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Audi at the Dolomites Marathon: sustainable transformation and sporting spirit

The key word is metamorphosis. Intended as positive change towards the environment: a global revolution, that concerns everyone. Mutationto put it in Latin, the theme of the 37th edition of the Marathon of the Dolomites – Enel which took place last Sunday, July 7, in the enchanting setting of theAlta Badia. AND Audiby virtue of the very partnership with that territory, it has been confirmed for the eighth year official mobility partner of the traditional Granfondo.

Which also recorded this year crazy numbers, with around eight thousand cyclists competing on the three tracks available, characterized by different routes and differences in altitude: an event spread between the seven steps that have made the history of cycling – Pordoi, Sella, Gardena, Campolongo, Falzarego, Giau and Valparola – to experience a breathtaking emotion in the presence of one of nature’s most incredible works of art, the Dolomites mountain range.

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Audi, which is right on the mountain roads he created his own myth, has played a leading role by providing a fleet of 12 electrified models (including 6 fully electric cars Audi Q4 e-tron And Audi Q8 e-tron), to once again demonstrate his idea of sustainable progress. The spotlight, however, was especially focused on Audi SQ6 e-tron, exhibited at the Maratona Village, and Audi Q8 Sportback e-tronwhich supported a new undertaking by the mountaineer Herve Barmasse.

In the context of the event, in fact, the famous Athlete from the Aosta Valley has completed the Supermarathona long itinerary 285 kilometers – departure from Abbey and I arrive at Corvara – with a positive difference in altitude of 8204 meters through 13 Dolomite passes. A test of extreme resistance, but also the opportunity to reflect on the need to change our habits, respecting other people and the planet. Sportsmanshipso, and a new approach to the transformation.


Source: Vanity Fair

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