Audi, coherence and interdisciplinarity: how to rewrite the urban ecosystem

A futuristic electric motorboat, Breath, the charm of a unique city in the world, Venice. Fabrizio Longo – director of Audi Italy – e Guido Guerzoni – Bocconi professor – they crossed the lagoon on the sidelines of Care’s on Tour, the project on ethical cuisine designed by the multi-starred chef Norbert Niederkofler and supported again this year by the Four Rings, finding multiple connections between the glorious past of the Serenissima e the new challenges that the automotive sector is facing.

Watch the full video of the conversation on the dedicated platform

First stop: theArsenal«cradle of reflection theoretical and written about how to run a business,” where they worked thousands of peopleeach with its own know-how, therefore a symbol of contamination cross-sectoral. The same one that is today the protagonist in the car industry: «I’m thinking of the incursions of the cybernetics he was born in biomedicalto applications that in peacetime arise from military technology», underlined Longo. “We cleared that one vertical knowledge it was typical of the car».

Watch the full video of the conversation on the dedicated platform

The focus then shifts to the importance of protect its production capacity: Venice did it by protecting the Cansiglio forestsAudi managing his energy requirements: «We are over 45% on the use of renewablewe have plants that work 100% with the recovery of waste water» added Longo. «We aim at decarbonize all our factories in three years». Because the password must be consistency: bring zero emission cars on the road, produced with zero emissions.

Watch the full video of the conversation on the dedicated platform

next stage: the Biennialwhere the artists offer their very personal vision of the future, so that – in a certain sense – they are linked today to car designer: “They are rewriting the paradigms of how cars are designed,” said Longo. “With electrification there are less clutter, so they flipped the old conception: Now they imagine interior spaces first and then they get the outsides». From shapes to ideas, to make the most of it the advantages due to technology, theme of the last stage.

Watch the full video of the conversation on the dedicated platform

L’Ca’ Foscari University, where Audi supports a Master on Mobility: «predictive systems they support us and guide us», concluded Longo. «Today, in the car, one has the feeling of being by one’s side a guardian angel. A benefit no longer the prerogative only of singlebut of the community: producing safer cars means giving a social contribution». This is why the working tables in the metropolis have expanded. «There is no longer just the theme of mobilitymust be rewritten the urban ecosystem».

From the individual mobilityindeed, at the social responsability.

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