Audi e Cucinella: «United for Progress»


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On the occasion of Interni Designer’s Week, Audi will be present in Milan from 16 to 23 April to present an absolute preview of the new Audi Q4 e-tron, the compact electron SUV, the only native electric premium sport utility with compact dimensions but with an interior space of two segments higher.

A performance car in harmony with the environment, the Audi Q4 e-tron paves the way for electron mobility as the first family car thanks to a particularly high range and a simple and fast charging method.

This new way of experiencing the electric is the combination of the brand’s technological avant-garde and Audi’s anthropocentric vision that puts the close relationship of the person with the harmony of the surrounding environment at the center of its work. Hence the story that Audi will hold in Milan, in a place where the rules have been unhinged, inspiring a use of spaces on a human scale. City of design and fashion, home to brands that represent world-class excellence, Milan has always been characterized by a creative fervor in all sectors, and in recent years it has taken on a pivotal role in the development of sustainable mobility, putting a real green revolution is underway within the metropolis.

To underline this affinity with the city, Audi has commissioned Mario Cucinella Architects to create a temporary installation inspired by Audi and its vision of digitization, performance, design and sustainability.

Mario Cucinella, architect and designer, with his studio carries out projects characterized by the integration of environmental and energy strategies, carrying out research on sustainability issues according to a holistic approach.

Precisely for this desire for public participation and sharing the installation that will host the unveiling of the Audi Q4 e-tron will rise inside BAM – Biblioteca degli Alberi Milano, the contemporary botanical garden of Porta Nuova born in 2019 to make citizens live cultural experiences in contact with nature, a perfect example of urban and architectural regeneration.

Named United for Progress, the work is inserted between the geometric lines of the Park and enters into a relationship with it through its pure, simple, circular form. The identity of the installation is symbolically represented by the sign of infinity which can be seen following the course of its design and which well represents the idea of ​​a way of being, where places, people and skills are at the center of a path aimed at taking on challenges and going beyond limits.

The installation rests on a modular metal substructure, entirely covered with wooden panels, a symbolic material of the sustainable paradigms of the city of the future. The central arena, consisting of 6 steps on each side, offers visitors spaces for informal aggregation as well as new perspectives of the park, both during the day and at night, thanks to an integrated full-LED lighting system.

The entire installation is made following the principles of “Design for Disassembly”, which will allow the separation and recovery of all the materials used once the design week is over. The installation thus becomes an extension of the park’s public space, a place of exchange and knowledge conceived as an urban laboratory in which to explore a rediscovered relationship between man and nature, to connect us to common values ​​and projects and imagine a sustainable future together.. Technological progress therefore intersects with emotions and fits into nature, with a well-oriented look to the future, but without losing sight of the central role that the individual and his humanity play.

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