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Audi goes down to the track in Cortina

In Cortina everything is ready. The February 7 will kick off i Alpine Ski World Championships and, until 21 February, the rich competitive calendar will engage the athletes of the white circus from as many as 70 nations to win the downhill, super G, giant, slalom, combined alpine and, for the first time, in the individual parallel.

An important event, which, although it will be celebrated behind closed doors, with strict safety protocols, will give you adrenaline-pumping emotions. Fundamental element of the sporting event is Audi, now at home in the Ampezzo area. The one between the house of the four rings and the Queen of the Dolomites, in fact, is a consolidated union, flourished thanks to a precious communion of intentions and a deep affinity of values. In fact, in October 2017, Audi Italia signed an agreement with the Municipality of Cortina becoming Location Partner, and identifying it as an avant-garde location and innovation laboratory, where sustainability and performance they are inextricably linked.

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That bond, which is renewed today, demonstrates how technological innovation can restore value to the environment and respond to the need to protect natural resources with the involvement of the community, participating in the definition of common strategies and optimizing the comfort of urban spaces. The development of the project linked to the Cortina 2021 Alpine Ski World Championships, in fact, was based on the objective of minimizing the impact on the environment, thus tracing a new route that combines sustainability and innovation even on the occasion of large-scale events.

To ensure mobility in full compliance with environmental awareness, Audi will be present with a fleet of 20 electrified cars which include, in addition to the Audi A6 and Audi A7 plug-in hybrids, the full electric Audi e-tron and e-tron Sportback, also in the high performance S version. In the Fiames area, which thanks to Audi has been upgraded with an ice rink dedicated to driving experience activities for the highly electrified models of the Audi range, the Audi etron charging station will be available, which will serve as a charging hub for electron vehicles and which allows the simultaneous charging of 8 zero-emission vehicles.

By putting the various players and stakeholders around a single technical table, Audi has actively engaged with the 2021 Foundation, the Municipality of Cortina, FISI and ENEL with a view to redeveloping the territory and a systemic approach based on the implementation of new solutions. These include a network of electric charging points throughout the territory, making infrastructures and services for sustainable mobility available to all users. And the development of Audi outdoor digital experience, un street furniture consisting of digital installations present in all the main transit areas that detect and show the interaction between man and the environment creating a database useful for analysis for the evaluation of any corrective measures and solutions.

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