There are now just a few hours left until the start of the Milan Design Week 2024Where Audi – as has been the case for over ten years now – it will be great protagonist. From 15 to 28 April, in fact, at the spaces of Portrait Milano in Corso Venezia 11, the creative hub of the Quattro Anelli returns, Audi House of Progress, which will give voice to technologies and visions that anticipate the future. Everything, therefore, will revolve around the key concepts of sustainability, innovation and centrality of the individual.
Values perfectly represented by the installation hosted in central square, designed for Audi by the international studio BIG – Bjarke Ingels Group and titled Reflationfrom the crasis of words reflection And action. The work, in fact, stimulates thought on how each individual action reflects his beingits essence, and be the mirror of its existence, leaving a trace to future generations, a sort of legacy.
A divided structure in four spaces, among which visitors to the show will be able to move freely. In fact, there will be the area Community/Communitywhere to exchange and share ideas, the area Knowledge/Knowledgean amphitheater that will host meetings and in-depth sessions, the area Audi Digital Light/Technologywith examples of absolute innovation in the lighting sector, and finally the area Performancededicated to the world premiere of Q6 e-tron.
The first electric car produced in Ingolstadt and certified carbon neutral – new expression of Vorsprungthe technical cutting edge of the brand – will indeed its global debut in front of the Milanese public, testifying to the key role of the Italian market and of the Milanese metropolis for the value affinities that link it to the brand. The perfect location, therefore, for moments of exchange, with the ambition of generating new awareness through comparison.
Exploring the future of mobility and providing answers to the needs of tomorrow.
Source: Vanity Fair
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