What better setting for the house of the four rings than the lively city of Milano to unveil its new one as a world premiere Audi Q4 e-tron. From the multitasking soul, The compact electron SUV is the first electric native zero-emission premium sport utility: thanks to the adoption of the Volkswagen Group MEB electric modular platform, it combines the external dimensions of a compact model with a superior category of living space.
Embodiment of that marriage of design and technology, the presentation to the public of the newcomer will take place in conjunction with the new edition of Interni Designer’s Week, the urban event dedicated to’Industrial e Furniture Design, understood as a culture of design and innovation.
An initiative of which Audi has been a partner since its first implementation and which, carried out with the patronage of the Municipality on the occasion of Milano Design City, will propose from 12 to 23 April over 10 days of meetings and phygital events to spread and amplify projects, opinions, stories and people who generate them.
A perfect combination between the Milanese capital and the car manufacturer, which leads to a profound communion of values and ideas. On this trail, Audi Q4 e-tron will in fact be unveiled on April 16 in an exceptional showcase. Inside BAM – Library of the Trees Milan, the contemporary botanical garden of Porta Nuova born in 2019 to make citizens live cultural experiences in contact with nature, the installation that will host the unveiling of the Audi Q4 e-tron will arise. The area, a perfect example of urban and architectural regeneration, coherently tells the Audi approach that sees man at the center of his work, in a constant search for the balance between form and function. To further underline this aspect, the study Mario Cucinella Architects was commissioned to create a temporary installation inspired by Audi and its vision of digitization, performance, design and sustainability.
Entitled United for Progress, will be inserted between the geometric lines of the Park, will enter into a relationship with it through its pure, simple, circular shape and will be revealed together with the car. But that’s not all because Audi will also be present for the city, increasingly devoted to sustainable mobility and which is facing a real green revolution. As per tradition, within the active relationship with Montenapoleone District, the brand of the four rings within the Quadrilatero della Moda will offer the public the opportunity to see live the other important novelty of 2021, theAudi RS e-tron GT, the 100% electric sport touring car.