Audi Re-generate Lives or like falling madly in love with a teacher of Philosophya communication consultant who tells the beauty of failure and a top manager of theautomotive which speaks of the value of slowness. This was to be expected since the debate on the evolution of the concept of innovation and progress was held at Campus of H-Farm, the largest innovation platform in Europe that helps young people and businesses understand the digital transformation and tackle the challenges of tomorrow with the right skills. Among the people present on the Audi stage Re-generate Livesin addition to the Director of Audi Italia Fabrizio Longothe university professor and researcher at the Oxford Internet Institute Mariarosaria Taddeoand, after her, the economist and strategic consultant Nicolò Andreula.
Professor Mariarosa Taddeo (how much I would have liked such a clear and inspired high school teacher) starts from the assumption that we all live in the information society. An advanced and mature society in which we are more connected devices than people. A digital technology that we have developed an addiction to not aware and implied that changes the way we understand and conceive things. Today reality is not just what you touch, like an apple, but what we interact with; see for example data in the cloud. This change leads us to face opportunities never thought of before and just as many risks. Opportunities are not bad in themselves, but the risk is to miss opportunities: because we don’t know how to see them, we don’t know how to manage them or we don’t know how to mitigate the risks associated with them.
Here are some examples: In the United States, artificial intelligence excludes people of color from medical care. Currently the legislation prohibits the application of AI in the fight against cancer due to the inability to distinguish the privacy for medical use from that for commercial use. CO emissions2 to power a cycle of the GPT-3 software, capable of reproducing natural language, are equivalent to those issued in one year by 49 combustion cars. What opportunities should we invest in? We can solve these questions if we find a solution that responds to the values of our civilizations and societies. Between the’feasible innovation is that socially acceptable it is good to choose the set of innovations that are also preferable for the human being and the environment. How? Through a re-design ethic in which to decide what to sprout and what not to digital change.
The economist also fits into the concept of “re-generated” Nicolò Andreula with his life experience: from super manager in career in the most chaotic metropolises of the West and the East, to a quiet neighborhood of Bari. At a certain point in his working life, Nicolò chooses to stop and try to see things that concern him a little more clearly. A gap year to decide what to do with his future. The opportunity of the new generations is precisely that of being able to decide when and where to work. Here is the practical guide followed by Andreula that he himself defined the 4P of Freelance Marketing: Product, Place, Promotion, Price.
Product: the product is you. Who does not want to work in a company or in a big city for a habitat more congenial to him, must understand that the product of the 21st century is himself, what he knows and what he can do. You need to think carefully about what skills you have or what you want to acquire because it will be all he will have: a universe of possibilities. Place: with technology it doesn’t matter where you are, but how and with whom you work. The “with whom” counts a lot, because in the end it is the people the individual surrounds himself with who will help him and stimulate him to achieve certain goals. Price: do not rush. The important thing is to leave. To start. Kick off. As a freelancer, it will often happen that you give up some money to learn how to do something new. You have to know how to wait and grow in the reality you believe in. Promotion: no personal brand no party. Acting as a freelancer and living in a certain place is feasible, but the important thing is to put your face to it. On social media, people want the person. The individual himself must be the face of his business. Digital offers many possibilities, but to go and get them you shouldn’t be afraid to expose yourself. A little trick to use in social networks? Also talk about the own little failuresSometimes it can be even better than talking about your successes.
From the host of the talk Re-generate Lives from which one should expect a panegyric of speed, instead comes the desire to tell today’s generations how beautiful and how healthy is value of slowness. Yes, because second Fabrizio Longo, Audi Italia director, speed consumes us also because of a technology that is often misused, especially if it does not respond to ethics. Not surprisingly, several Audi communications projects related to the mountain world they go precisely in this direction. A journey that recounts strong, almost arcane values capable of infecting those who today are stuck in the gear of frighteningly fast. A speed that no one had ever witnessed, especially in the transformation of an idea in concrete benefit. Today, five years of technological development in the field automotive they can actually return benefits in a time span of less than half the time we used to think about fifteen years ago. In the next ten years we will have solutions that can currently be considered truly futuristic and utopian. In reality, the technology is readybut almost always the ecosystem that has to adopt it is not: see legislation, insurance and infrastructure.
A technology that is attentive to the environment and above all to man. The paradigm with which cars are being designed is changing. The classic style wants that we start from the outside and then get the inside. Today is the reverse. The new mobility, thanks to the combination of electric traction And autonomous drivingis opening up an infinite playground to designers. It starts with the interior designwith cars that become gods lounge. He disappears the dashboard, the pedals, the steering wheel. The commands are not seen because they are activated with the eye. In these health bubbles, the relationship between man and technology is once again for the benefit of man. A technology, such as autonomous driving, that protects the individual; it integrates with the urban system because it is able to talk to other cars, traffic lights, park alone and recharge alone. Technology – if well conveyed – can become a return of advantages that are no longer technological, but social because we are talking about safety and comfort. But the relationship of people with the machine also changes. Young people approach the car differently from previous generations. So no interest in ownership, but yes in renting as a solution of maximum freedom to use it only when and how much you want with particular attention to the environment. With the same number of cars that emit zero, young people will go to see the identity card what has actually been done in the way those cars are produced. This will be the real watershed. Here is the story of the new mobility of Audi in which thetechnical evolution And stylistic they are never an end in themselves, but aimed at the development of real solutions. Solutions that, in the field of lighting technology – of which Audi has been a pioneer since the dawn of the brand – translate into responses to both individual and collective safety needs.
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Source: Vanity Fair