Cason de Rozes, at the foot of Tofane. The sun illuminates the iconic massif, one of the most striking symbols of Curtain and mountaineering. «William Blake said that when men and mountains meet, great things happen», he begins Fabrizio LongoDirector Audi Italia, greeting Stefano Longo, President of the Cortina Foundation. «I believe that, in our area, we are doing our best to give each other an important signal».
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«Fragility and respect are the two stars that we have set ourselves followtwo concepts fully embodied by this territory», he adds during the alpine walkwhich is part of the project Next Stop: The Futureoriginal format signed by Four Rings in which Fabrizio Longo, in fact, dialogues with key figures on sensitive issues such as progress, environment and innovation. «Cortina is starting to do well system» replies Stefano Longo.
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«Today we have an optimal condition to put together a team that carry out the goals consistently». Teaming up, therefore, is the foundation on which the solid partnership between the Ampezzo municipality, state-of-the-art locationand the German company, which last February chose to present in the pearl of the Dolomites world premiere Audi activesphere conceptrepresentation of the mobility of the future according to the Four Rings.
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Contextually, Audi has signed an agreement precisely with the Cortina Foundation, creating synergies and carrying forward dedicated initiatives to the founding values of the locality. “That over there is the Curtain Sky Line, a new facility strongly desired for the World Ski Championships, which integrates well with the mountains and the woods», he underlines Stefano Longo During the walk. «It is a way of making the world of transport coexist correctly with the world of tourism».
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«Things can be done, but they must be done with a completely different approach and sensibility» replies the number one of Audi Italy. «The risk today is that someone takes a speed very strongin very right directions, but without having the ability to drag of everything that goes around. The viral positive capacity becomes fundamental. To be, in a sense, genuinely contagious». The importance of working together.
Source: Vanity Fair
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