The adrenaline of the races is felt even at a distance. Thanks to Audi, partner of the Alpine Ski World Championships in Cortina, every day you can experience the highlights of the races and, last but not least, attend the Audi Talks, meetings created to give voice to interesting success stories, in which passion, performance and openness to the future are the common thread.
The meeting, scheduled for Saturday 13 February at 19.00, has as title “The new pink avalanche” and can be followed by the public of enthusiasts who. This important event is part of the Cortina Ski World Championships taking place in the locality until February 21, when the World Championships are in full swing and the eyes of the whole world are focused on skiers of the National team and their successes. We can thus speak of a new one pink avalanche that embraces not only sport, but also the world of technology, design and business.
In this talk, moderated as for the other meetings by Guido Bagatta, the voices of the new generations of established athletes and professionals will alternate, coming from different worlds and experiences but united by a great determination and the same confident attitude towards the future: close, alive and all to be written, under the sign of innovation and sustainability.
The protagonists of the confrontation for the world of sport will be Daniela Ceccarelli, former FISI athlete and Olympic supergiant champion in Salt Lake City in 2002, currently alpine skiing sports commentator and coach looking for talent in skiing, and Marta Bassino, technically polyvalent FISI athlete, giant slalom specialist and high-level performer even in fast disciplines. The two skiers will join Silvia Boccardi, young internationally trained journalist, Social Equity Expert Will Media, who has made documentaries, reportages and various dissemination projects, telling them in simple and immediate language, and Marta Anghileri, Vice President of the Young Entrepreneurs of Confindustria and Chief Operating Officer of the Eusider Group, the family business that has been operating for four generations in the steel sector. Voices compared to tell the different facets of what for Audi is the driver of technological avant-garde and continuous progress: the attitude to the future.

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