August’s beauty news

Beauty doesn’t stop in August and new beauty products launching in the month of summer holidays are ready to be appreciated and selected for your next purchases. Here are the beauty news of the month of August to stay always updated.

The beach towel to wear on the beach

Leontine Vintage dedicates a tortoiseshell hair clip to the “Sciura”, the well-to-do lady of Milan. The beach accessory, now accepted for a few seasons, is also available in many other variations.

The viral mascara in a waterproof version

Telescopic Lift by L’Oréal Paris is the mascara that went viral on TikTok. For the summer it is renewed with a formula waterproof that resists sweat and water, but the effect does not change: more curved and longer lashes. The formula contains a ceramide complex that strengthens and nourishes. To amplify the result, we recommend: curling the lashes using the front part of the brush with movements that go from the root to the tip, and using the side part of the brush to comb and separate the lashes, giving additional length and volume.

Dolce&Gabbana Dog Perfume

Is called Fefe like the beloved dog of Domenico Dolce and Guilherme Siqueira, the new alcohol-free perfume for dogs by Dolce&Gabbana. Among the olfactory notes, the scent of ylang ylang, the fresh and clean touch of musk and the woody traits of sandalwood stand out. A delicate fragrance that has been submitted to the approval of ethologists and has been certified by Safe Pet Cosmeticsthe only voluntary protocol that applies the same rules that govern cosmetics for human use, guaranteeing safety and respect for animals. A cosmetic innovation that owners will surely like and that could also strengthen the bond with their pet.

The Vitamin C Stick to Fight Dark Circles

RoC Skincare Revive + Glow Eye Balm It is an illuminating eye contour balm enriched with vitamin C and peptides.

The Cannabis Fragrance

MALIN + GOETZ has launched its first calming and grounding cannabis collection, in tune with the pharmaceutical roots of the brand and true to the aromatic journeys that distinguish all the products. The aroma is an invitation to find yourself and move into the dimensions of nature with the awakening of fresh air and rich blooms of the soil. In the scent, green and wild, we find notes of bergamot, black pepper, dark leaf accords and cedarwood create.

The new glosses from Rabanne

Rabanne Glowies It’s the lip gloss that shines like a gloss, reflects like a mirror and cares like a super-balm. This summer will be a riot of shiny and brilliant lips thanks to increasingly innovative formulas.

The Ordinary’s first body cream

The Ordinary launches its first body line with three products for all skin types and skin tones that mimic facial treatments: Salicylic Acid 0.5% Body Serum (to combat blemishes and acne), Niacinamide 5% Face & Body Emulsion (to even skin tone), and Natural Moisturizing Factors + Inulin Body Lotion, with hydrating power. The products feature formulations with some of The Ordinary’s most beloved ingredients, like salicylic acid and niacinamide, but also introduce a new one: inulin, a prebiotic ingredient shown to support skin’s natural microbiome by helping to promote a hydration barrier.

Maria Nila’s Summer Beauty Bags

The Swedish haircare brand has created tennis-themed pouches for the summer, designed to be reused as a storage bag or even as a make-up bag when travelling; they contain shampoo and conditioner in full size and travel size versions.

Sunscreen for surfers

Suntribe are sunscreens with zinc-based mineral filters (also in colored versions) designed for those who practice extreme activities in nature, from surfing to climbing. The formulas are completely free of synthetic chemicals and superfluous ingredients such as perfumes and preservatives.

Beauty News: The Fall Preview

Gloss Supreme It’s the new make-up collection by Kiko Milano for the return in September but already available in stores. Bright and shiny finishes in shades of red and peach distinguish the products for face, eyes and lips, proving that the lip gloss trend is here to stay.

The new brand to know

Among the beauty novelties of the month, there is the brand founded by Victoria Lonetti, pharmacist and cosmetologist who thus gave shape to what had begun as a master’s project. Vilo Cosmetics is configured as a simple and essential cosmetic line based on oils. The star product is Beauty Caressthe facial oil that can also be used by those with acne-prone skin. Why an oil? Vittoria has concentrated much of her research on this. Beauty Caress is based on the concept of “sebum similarity” in harmony with the physiological processes of the skin to give it a balanced and radiant appearance. She explains: “It is the first cosmetic in the world that our skin produces itself to maintain hydration and elasticity.” The facial oil contains a high concentration of bisabolol active ingredient that soothes and reduces skin redness, also perfect after sun exposure.

Beauty new

• Also this year in Venice we will see many celebrities made up with the unmistakable glow of the products Armani Beauty. The brand is confirmed as the Official Beauty Sponsor of the 81st Venice Biennale International Film Festivalscheduled from August 28 to September 7, 2024.

Italian Perfumery Institute, in collaboration with LUM School Of Management, has opened registrations for the second edition of the Executive Master in Fragrance & Cosmetic Management. A master’s degree designed for those who want to work in the world of perfumery and cosmetics, delving into market dynamics, marketing and communication strategies, and product management. The master’s degree will be held in Milan starting from October/November 2024 and will continue for three weekends a month until April 2025. The Tesori d’Oriente brand has made three scholarships available.

Events for the return of September

• ALPS Immersive Experience is the exhibition inaugurated by the perfume company Mavive at the Museum of the History of Textiles, Costume and Perfume of Palazzo Mocenigo in Venice, open until December 31, 2024. The artists Carola Bonfili and Francesco Fonassi – in collaboration with Customix, a company specializing in experiential technologies – have embraced the idea of ​​translating the suggestions coming from an olfactory experience into audio-visual form, thus providing a new interpretation of the new Alps cosmetic line, formulated starting from neuroscience. A multisensory experience that uses augmented reality to reproduce the sensation of well-being that one feels when immersed in an Alpine environment,

Padma Festival, appointment for 7 and 8 September. A wellness event celebrating the connection between spirit and nature born from the collaboration between ARCA, an innovative space where music, food and art coexist and Here After, a project on holistic wellbeing curated by Alice Manfroni. The festival is designed to awaken the senses and stimulate creativity, offering a variety of proposals and activities, from the Serpentine Dance Studio to the world of tarot, from holistic nutrition to yoga and aromatherapy practices. Here is the link to register and read the complete program.

• Kalemana Festival, September 14th and 15th in Punta Marina, near Ravenna. Same beach, same sea for the third year in a row. Kalemana is a huge wellness festival, organized by Yoga Academy & We Are Marketers, based on yoga, music, sports and creative workshops for a total of 40 activities including the cacao ceremony, personal growth workshops, art therapy, painting and numerous outdoor activities such as skateboarding, climbing wall, aerial fabrics and body painting. All while enjoying the sea, the sunset, the energy given by new stimuli and a party atmosphere. Click here to sign up.