Tyrol has suspended the airing of a commercial that has angered local farmers, who have reacted to the choice to serve coffee latte macchiato with milk oats instead of “traditional” cow’s milk.
Its federal state Austria decided to withdraw the approximately 90-second spot, which was shown ten days ago, due to the reactions it caused, a representative of the Tyrolean Communication Department told the AFP news agency and relayed by the Athens News Agency.
The ad depicts Past, a deity of paganism in alpine folklore, to find the glove lost by a little girl in the snow and return it to the inn a little further away. The owner of the inn wants to thank her and Perhta orders a coffee, specifying that she wants him with plant milk.
“Come as you are: Everyone is welcome here,” is her slogan advertising for this popular Alpine tourist destination.
The breeders thought “offensive” the message being broadcast, emphasizing that “they take care of the preservation every day» of the emblematic pastures of the region. They even characterized “unacceptable» his replacement “genuine Tyrolean milk with imported oat milk» in the advertising spot for the promotion of tourism in Tyrol.
Source: News Beast
Bruce Belcher is a seasoned author with over 5 years of experience in world news. He writes for online news websites and provides in-depth analysis on the world stock market. Bruce is known for his insightful perspectives and commitment to keeping the public informed.
